Menu
Join us February 1-2, 2017 for our annual Carnegie Conference!
About Us

Careers

At Carnegie we believe the key to a great company is the right mix of interesting work, tough challenges, and great people. We're always looking to find the right people to join us in our exciting journey.

Account Manager, Digital Marketing

more info

The account manager is the link between our client’s and the entire Carnegie Communications Digital team. Along with their team, the account manager acts as both an advocate for the client and as a representative for Carnegie.

 Responsibilities:

  • Liaising with, and acting as the link between, the client and Carnegie and ensuring that ongoing communication flows effectively
  • Manages/coordinates Client projects and may take an active role in planning to completion
  • Drive the ongoing workflow and interdepartmental team communication 
  • Become an expert on the client’s institution by having a full understanding of their goals and objectives, audience, competitors, and position in the marketplace
  • Responsible for ensuring clients get maximum value from Carnegie’s products and services
  • Managing, reviewing progress and delivering the client’s campaign results for selected accounts
  • Responsible to set up and manage smaller campaigns and act as the primary contact for those accounts
  • Successfully define, monitor, and report project budgets
  • Detect relationship risks, and develop solutions for both internal and external teams with a goal of maintaining account satisfaction
  • Assist in creative development for new and existing campaigns, including: creative requests, appropriate proofing, internal and client routing, gathering approval and pushing through to outside vendor production 
  • Responsible for final review and quality control of client deliverables and responsible for troubleshooting problems, as needed
  • Responsible for the initial on-boarding and launch of new client campaigns
  • Ensuring that the Digital team meets deadlines and launches campaigns on time and meets the defined strategy and goals of the client 
  • Continue to build and maintain relationships with Carnegie’s partners and vendors
Qualifications:

  • Ability to work under pressure, organize and prioritize responsibilities
  • Bachelor’s degree, preferably with a concentration in marketing or advertising
  • Minimum 3 years of relevant experience and proven relationship building skills
  • Ability to nurture and retain client and employee relationships
  • Solid understanding of various digital marketing tactics including paid search, display media, paid social, SEO, mobile, and analytics  and attribution
  • Working with clients to identify Key Performance Indicators (KPIs) and strategically executing to meet those goals
  • Ability and desire to own customer relationships and success, lead teams, share knowledge and mentor colleagues
  • Knowledge and interest in the higher education space is a plus
  • Prior client management experience a plus
  • Has an out-going, dynamic personality and can build outstanding relationships
  • Strong writing, presenting and communication skills are a must
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented
  • High levels of integrity, autonomy, and self-motivation
  • Ability to quickly learn new processes
  • Strong knowledge of Microsoft Office (Excel, Word, PowerPoint)

Marketing Manager

more info

Carnegie Communications seeks a part-time Marketing Manager to oversee the daily management, trafficking, and tactical implementation of an integrated marketing plan. This individual will assist the EVP and Director of Marketing in expanding our company’s marketing imprint, increase client awareness of products and services, and in driving new leads.

Multi-channel coordination will include the execution of: e-mail campaigns, paid social media, press releases, website updates, and other digital marketing strategies to target current and prospective higher-education clients. Responsibilities include trafficking creative, gaining internal stakeholder approval, and ensuring timely and accurate deployment of all projects. The ideal candidate will work part-time “parent” hours and be extremely organized, detail oriented, and have the ability to multi-task with ease.

 Qualifications:

  • Minimum is a bachelor's degree and 3-5 years of demonstrable success in marketing
  • Experience in marketing, to include, but not limited to: e-mail, digital marketing, press releases, and social media
  • Proven experience and skilled with marketing project management
  • A marketing, communications, or advertising major
  • Strong interpersonal skills to work within a team environment
  • Attention to detail
  • Ability to multitask and meet deadlines
  • Excellent communication skills, oral and written
Responsibilities:

  • Coordinate all advertising, marketing, public relations, social media and online efforts
  • Help drive sales through lead generation, social media, and e-mail marketing
  • Manage multiple projects while continually prioritizing to meet deadlines
  • Work in a fast-paced environment while maintaining attention to detail
  • Ensure accurate and timely execution of campaigns
  • Interact with internal departments and stakeholders
  • Traffic materials for feedback and approval
  • Monitor key performance metrics and compile, distribute, and review campaign performance

Director of Digital Strategy

more info

As Director of Digital Strategy, you will work with and lead a digital team to help define scope and recommendations for our higher education clients’ digital campaigns. Digital tactics include Paid Search, Social Media, Retargeting, Display Campaigns, Video Pre-roll, and IP and Device Targeting. Reporting to the Vice President, Digital Operations and Strategy, you will play an advisory role on client engagements, serving as a digital strategy advisor to the Senior Digital Advertising Specialist as well as the client. You will serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives and drive high-level discussions to make strategy recommendations based on the identified client goals. The candidate will thrive on a rapidly growing team and enjoys a fast-paced environment, valuing teamwork and shared success.

Responsibilities

  • Architect digital strategies driven by our clients’ business marketing goals and objectives
  • Identify digital opportunities and map out the inputs needed to develop an effective digital marketing and tactical strategy
  • Work collaboratively with the Account Managers to manage client relationships as related to paid search strategy, team, and performance
  • Play a key role to strengthen and expand business with current clients and help build digital relationships with new clients
  • Perform research, analyze data, and develop key insights and action plans based on campaign results and provide recommendations for budgetary adjustments
  • Oversee and ensure that ongoing account maintenance/optimization activities are consistent with the goals of the campaign
  • Ensure that all client reporting properly communicates the goals of the campaign and effectively positions key takeaways, recommendations, and next steps
  • Drive adoption of standards, supporting digital best practices and key digital metrics
  • Train, mentor, and onboard new digital staff

Qualifications

  • Bachelor’s degree, preferably with a concentration in marketing or advertising
  • Minimum of five years’ experience as a Search Marketing Manager preferred
  • Strong managerial experience, including experience developing and mentoring a team
  • Ability to nurture and retain client and employee relationships
  • Deep understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Mobile, Social, and Attribution
  • Strong knowledge of optimizing campaigns and bid strategy according to the client’s KPIs
  • Ability to use Google Analytics and other Web analytic tools to evaluate the effectiveness of campaigns beyond the initial interaction
  • Knowledge and interest in the higher education space is a plus
  • Strong writing, presenting, and communication skills are a must
  • Exceptional organizational skills, multitasking capabilities, and attention to detail
  • Ability to think strategically and make innovative recommendations that drive client goals
  • High levels of integrity, autonomy, and self-motivation
  • Strong knowledge of Microsoft Office (Excel, Word, PowerPoint)

SEO Digital Marketing Associate (Entry Level)

more info

Are you interested in starting an exciting search marketing career? Do you want to join a fun team that loves what they do? Carnegie Communications is looking for a motivated full-time SEO Digital Marketing Associate to join our Digital Services division in our Westford, Massachusetts, office. Whether you have a background in marketing, tech, or another related field, this position may be for you! Come play a key role in a growing digital marketing team that generates cool ideas—and executes them!

Carnegie is looking for an analytical and creative individual to jump in and get their hands dirty as they deepdive into our clients’ websites. As an SEO Associate, you will be responsible for helping with the creation and successful implementation of SEO campaigns for our higher ed clients. Reporting to the Associate Vice President, Digital Client Solutions, you will support the SEO and Analytics Specialist and Director of SEO and Analytics with monitoring and reporting on the performance of SEO campaigns and modifying strategies as needed to maximize ROI.

This role encompasses supporting all SEO activities, such as running crawls and technical audits, doing keyword research, developing content, and making website enhancements to increase rankings on all major search networks. The SEO Associate will also support analytics needs and play a pivotal role in implementing tracking codes from analytics platforms, developing segments, analyzing large quantities of data, and creating reports and dashboards. If you’re a creative person with an entrepreneurial spirit, keep reading.

Responsibilities Include:
• Performing technical crawls of websites and creating data exports and analyses
• Performing keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Providing recommendations and executing strategies for content development in coordination with SEO goals
• Developing and implementing link-building campaigns
• Providing SEO analysis and recommendations in coordination with elements and structure of websites
• Communicating to clients, team, and management on strategy/project development, timelines, and results
• Monitoring and evaluating search results and performance across major search channels in order to improve rankings
• Keeping pace with new marketing industry trends and latest developments
• Supporting Analytics needs, including Google Analytics and Google Tag Manager
• Devising appropriate and effective systems/approaches for data collection
• Assisting with Analytics Dashboard creations

Qualifications
• Bachelor’s degree
• Outstanding ability to think creatively and strategically and to identify and resolve problems
• Self-starter, proactive learner, and positive attitude are musts!
• Attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
• Excellent analytical, organizational, project management, and time management skills
• Proficiency in MS Excel, PowerPoint, and Word
• Experience in and/or passion for learning and understanding Search Engine Optimization (SEO) techniques
• Experience working with CMS and building/administering content in multiple CMS environments desired but not required
• Knowledge of HTML/CSS and website administration desired but not required
• Some experience with Google Analytics preferred

You’ll be a fit if:
• You’ve got a sense of humor—our office is a fun place to work
• You’re passionate about making the Web better, creating great content, and using analytics to drive decisions
• You truly enjoy working as part of a team, not as a cog in the wheel

Paid Search Marketing Associate (PPC/Social)

more info

Carnegie Communications is looking for a motivated full-time Paid Search Digital Marketing Associate to join our Digital Services division. This position is located in our Westford, Massachusetts, office.

As a Paid Search Digital Marketing Associate, you will be responsible for managing the creation, successful implementation, and ongoing optimization of digital display and PPC campaign activities for our education clients. Reporting to the Senior Digital Specialist and the Vice President of Digital Operations & Strategy, you will work closely with our entire Digital Marketing Team to execute daily management of strategies, which could include paid search, display, Retargeting, IP Targeting, and pre-roll, as well as various campaigns on social media. You will also research quotes for client estimates, develop proposals, pull reporting and billing, and provide assistance with Google Analytics and executive summaries and other client reporting as needed by the Digital team. You will play a vital role in supporting a digital advertising team that prides itself on developing innovative strategies for our higher education clients.¿

Responsibilities:

  • Manage the day-to-day search marketing activities across multiple search engines (Google, Bing/Yahoo) and social media platforms (YouTube, LinkedIn, Facebook, Instagram, Twitter, etc.), including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns
  • Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations
  • Create, coordinate, and QA all aspects of client tracking codes on site
  • Assist with campaign strategy development, including proposal development
  • Provide analysis for campaigns from Google Analytics
  • Work on special projects as needed to support the Digital team
  • Be a team player who enjoys a fast-paced, fun environment!

Qualifications:

  • Bachelor's degree, marketing preferred
  • Knowledge or demonstrated interest in search marketing landscape
  • 1+ years of demonstrable success in digital advertising campaign management (or relevant experience)
  • Proficient with Microsoft Word, PowerPoint, and Excel—imperative skill for position
  • Experience with implementation of ad tags, third-party management tools, and publisher UIs
  • Detail oriented
  • Problem-solving skills and the ability to adapt to new technologies
  • Energy and enthusiasm for the success of our clients
  • Experience managing campaigns in search engines and/or social media platforms a plus
  • Familiarity with Acquisio or other reporting software a plus
  • Solid data analysis experience

Senior Paid Search Marketing Manager (PPC/Social)

more info

Carnegie Communications is looking for a motivated full-time Senior Paid Search Marketing Manager to join our Digital Services division. This position is located in our Westford, Massachusetts office.

As a Senior Paid Search Marketing Manager, you will be responsible for managing the creation, successful implementation, and ongoing optimization of digital display, PPC and social media campaign activities for our education clients. Reporting to the Vice President, Digital Operations and Strategy, you will work closely with our entire Digital Marketing Team to execute daily management of strategies, which could include paid search, display, Retargeting, IP Targeting, and pre-roll, as well as various campaigns on social media. You will also research quotes for client estimates, develop proposals, pull reporting and billing, and provide assistance with Google Analytics and executive summaries and other client reporting as needed by the Digital Team. You will play a vital role in supporting a digital advertising team that prides itself on developing innovative strategies for our higher education clients.

Qualifications

  • Bachelor's degree
  • 5+ years of demonstrable success in digital advertising campaign management (or relevant experience)
  • 5+ years experience managing digital campaigns and working with clients
  • 5+ years experience using Google AdWords, Bing, and Yahoo
  • 5+ years experience using social media campaign management platform(s)
  • Hands-on operation of ad serving and management of ongoing campaigns
  • Experience with implementation of ad tags, third-party management tools, and publisher UIs
  • Detail oriented
  • Interest in new technologies and the desire to expand skill set
  • Energy and enthusiasm for the success of our clients
  • Solid data analysis experience
  • Strong skills in Microsoft Excel
  • Familiarity with Acquisio or other reporting software a plus
  • Supervision or management of team

Responsibilities

  • Manage multiple client display, PPC, and social media advertising campaigns
  • Assist with campaign strategy development, including proposal development
  • Meet with clients to determine their search marketing objectives and goals, for PPC, Display, Retargeting and Social Advertising campaigns.
  • Optimize, research, reporting and billing for campaigns on a regular basis
  • Provide analysis for campaigns from Google Analytics
  • Work on special projects as needed to support the digital team
  • Stay on top of industry trends and best practices with an understanding of how they can be applied to campaigns
  • Be a team player, who enjoys a fast-paced, fun environment!

Here’s why you should work with us:

We’re a fast-growing, innovative team within a well-established company with an unmatched reputation. Besides getting to do work we’re passionate about, here are some of our favorite parts about working at Carnegie:

  • Half-day summer Fridays
  • Small company with a family feel
  • Reverse commute from Boston—avoid the traffic!
  • Flexible work environment
  • Fun office events and laid-back culture
  • Industry exposure through Carnegie’s blog, social media, and other forums
  • Entrepreneurial approach and spirit
  • Open work space promoting collaboration and team learning

About Carnegie Communications:

For 30 years, Carnegie Communications has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators that can contribute great ideas to our organization. For more information or to submit your cover letter and résumé, contact Tina Yahiaoui at tyahiaoui@carnegiecomm.com. No phone calls, please.

Request More Information
required