Chairman and Chief Executive Officer
Joe cofounded Carnegie Communications and launched Private Colleges & Universities magazine in 1985. Over the next 15 years, through his leadership, Carnegie continued to offer innovative marketing services, including new publications; one of the first websites for college-bound students, CollegeXpress; and a full-service marketing agency offering research, consulting, and creative services.
When Private Colleges & Universities was acquired by Alloy Media + Marketing in 2001, Joe became part of Alloy's senior management team. At that time Alloy had no education-focused services, but through organic growth and acquisitions, Joe built Alloy Education into the leading data, publishing, consulting, and marketing firm within higher education. Joe experienced the proverbial “full circle” when he acquired Carnegie in 2013.
With 30 years of experience in higher education publishing and marketing, Joe has developed innovative businesses that have partnered with over 1,000 colleges, assisting them in meeting their enrollment goals and helping millions of students select their college through Carnegie’s services.
Carnegie was the first higher education firm to offer digital services to colleges, and Joe’s mission is to keep the business on the forefront in developing response-driven recruitment solutions and marketing services. Carnegie has also donated over $1 million dollars in scholarships to needy students during Joe’s tenure.
When not in the office, Joe plays golf and tennis, likes to read, travels the New England roads on his bike, and loves being on or near the ocean as much as possible. He is a husband and father of four. A graduate of Wittenberg University, he lives in Groton, Massachusetts.
Meghan joined Carnegie in 2001 as a Regional Sales Director for Private Colleges & Universities. Two successful years and 100+ college campus visits later, she transitioned out of sales. Meghan managed the acquisition of the college data and publishing company Wintergreen Orchard House and became its Director. She was later promoted to Vice President and took over all of the company's publishing initiatives. While she continues to manage that division, her responsibilities have been expanded to include operations for all of Carnegie.
When not running budgets, selling data, introducing new products, or growing the businesses, Meghan is actively involved with her alma mater, Southern New Hampshire University, as a member of the Alumni Board of Directors. She is an avid strategic reality show fan and Disney World enthusiast, and she loves spending time with her two beautiful daughters.
EVP, Client Solutions and Strategy
As Executive Vice President, Client Solutions & Strategy, Mark's responsibilities involve developing and managing partnerships with organizations and associations that deliver value to both the colleges and universities Carnegie works with and the student audiences we connect with the institutions that are right for them. In addition, Mark works to drive the development and strategy of our integrated enrollment marketing solutions, which include our PC&U services, Digital services, and Direct Marketing/Student Search offerings. Mark's background includes more than 17 years in recruitment services and marketing, and his expertise revolves around helping clients reach, engage, and convert the audiences that are most important to them.
When not in the office or on the road, Mark can often be found not playing well on a golf course or looking for any excuse to get near or out on the ocean. He lives in the western suburbs of Boston and likes to spend most of his time enjoying everything New England has to offer with his family.
EVP, Digital Services
As Executive Vice President, Digital Services, Melissa works closely with all Regional Directors on digital marketing and recruitment programs for our clients. She truly enjoys collaborative partnerships and the challenge of creating just the right program to meet each school’s needs. She is involved from the initial meeting through the strategic planning of each account and oversees the implementation and execution of each digital project, including ongoing analysis and program evaluation. Melissa’s love for the digital space began in 1997 as a co-founder of the original Teen.com. She was instrumental in the growth and success of the business and the evolution within the teen market. In 2000, Teen People magazine named Teen.com as a Top Teen Website. Her passion and understanding of this audience continues today. She has continually grown the Carnegie Digital Services group since starting in 2010 and is a regular presenter and speaker at various conferences, educating admissions personnel about online strategies and best practices for integrating them with traditional enrollment methods. Melissa is a graduate of Western Connecticut State University with a Bachelor of Arts in Psychology.
With two daughters in college, Melissa has a great parent perspective on the college admissions process and college life in general. Her passions include her Australian Shepherd (Roxy), the ocean, college football, spending time with great friends, and country music.
Certification: Google Analytics
EVP, Marketing and Digital Operations
As the Executive Vice President, Marketing and Digital Operations, Alexa works with university and college clients to build successful integrated direct marketing campaigns. A seasoned veteran of the field, Alexa has worked in student-facing marketing for nearly 20 years. Having served as the Director of Marketing at a college, she has first-hand understanding of the challenges of student recruitment and creating marketing campaigns that deliver qualified leads. Her expertise includes direct mail, print, e-mail, and online marketing programs, and she knows just the right media mix to create an optimal student acquisition plan.
When Alexa isn’t reading marketing blogs, whitepapers, or crafting campaigns, she is running sideline with her two young sons and spending time with her family. A native Bostonian, she is a die-hard Red Sox fan but equally happy to cheer on the Badgers from her alma mater, the University of Wisconsin—Madison.
Ilya joined Carnegie in 2001. With 20 years of experience in custom software development, he is charged with leading an incredibly talented technology team to deliver unique solutions to support Carnegie product and service offerings.
Prior to Carnegie Ilya worked for large corporate industry leaders such as RWD Technologies, Thompson Media Group, and Blackboard Inc., as well as innovative start-ups like The Adrenaline Group.
In his spare time, Ilya enjoys cooking, running, practicing yoga, and spending time with his wife and two sons.
SVP, Client Solutions and Business Development
IL, IN, KY, OH, TN
Jennifer has been an integral part of the Carnegie team since 2009. Coming from a background in elementary education, she decided to combine her studies with business and personal relationships and graduated with a BA in Applied Behavioral Sciences.
Jennifer is passionate about program strategy, integration, and success and works directly with schools throughout the Midwest. In addition to managing her territory, she is continuously working on developing business partnerships that will enhance Carnegie’s services and assure best practices for clients. Jennifer can often be seen presenting on Carnegie’s behalf at many regional and national conferences. Her position has allowed her to become well versed not only in Carnegie’s traditional recruitment efforts but also digital services, and transfer and international student outreach.
Jennifer is passionate about working in higher education marketing and believes in being a true consultant and trusted advisor for her clients. The importance of building a strong rapport with her clients is evident in the many friendships she has built and the continued partnerships year after year.
Vice President, Digital Operations and Strategy
As Vice President, Digital Operations and Strategy, Vinny is responsible for understanding clients’ business goals and translating those goals into effective digital marketing strategies. He oversees all Digital operations, including Carnegie’s integrated paid search, social media advertising, and organic search product offerings.
Vinny has over 15 years of digital marketing experience across several verticals, including retail, nonprofit, medical, and higher education. In his previous role with Charles River Interactive, Vinny was responsible for managing the strategic direction of the entire Search Marketing Department, providing day-to-day leadership to a team of over 20 experienced paid search/social, SEO, and analytics professionals. Before embarking in a career in digital advertising, Vinny was an Operations Manager for the financial research company Dalbar and a Technical Director for Walt Disney World’s Pleasure Island.
Originally from Queens, New York, Vinny currently lives in Shrewsbury with his wife and two kids. He spends most of his time watching his son row for the Saint John’s High School crew team and daughter play field hockey for Worcester County United and lacrosse for Shrewsbury. When he’s not on the field, Vinny likes to spend time working on his baseball memorabilia collection, rooting for the New York Yankees, and visiting Lake Winnipesaukee in New Hampshire.
Vice President, Finance and HR
As VP of Finance and HR, Allison is responsible for all aspects of accounting, HR management, 401(k) administration, taxes, and insurances. She joined Carnegie Communications in 2013 as their first accounting manager.
Prior to Carnegie, Allison worked for 25 years in both the private and public sector. Her most recent position was in a school system as an accountant.
Allison has a BA in Business from Regis College and lives in Greater Boston. She serves as a volunteer financial coach for low-income women in the local area. In her spare time, she enjoys reading, weekend getaways, and spending time with her son and daughter.
Executive Director, Data and Analytics
As Carnegie's Executive Director of Data & Analytics, George is a strong believer in leveraging data and analytics to drive insights and facilitate growth. He is involved with the strategic planning, execution, and implementation of integrated marketing solutions. Curious George likes to get involved wherever possible, especially if it involves data AND marketing. He believes every day has an abundance of opportunities to be challenged and learn from.
In his spare time, George likes to keep tabs on online trends and listen to music. When not online you can find him golfing, playing in multiple volleyball leagues, old guy lacrosse, and playing his guitar badly. A huge sports fan, he loves the Patriots, Bruins, Red Sox, Celtics, and his UMass Lowell RiverHawks Hockey team. He also likes spending time with his wolfpack, his three knuckleheads (Avery, Rylee, and Zackary) and his beautiful, patient wife, Karen.
Certification: Google Analytics
National Director, Client Solutions
WA, OR, CA, AK, HI
As National Director of Client Solutions, Jim Kelly’s primary responsibilities involve leading our team of Regional Directors to provide the best possible student recruitment solutions for Carnegie’s college and university clients. His goal is to ensure clients leverage the latest online and digital avenues prospective students use in pursuit of their higher education goals. He maintains support in optimizing proven, successful traditional methods of recruitment strategies that reach the hands of prospective students and their advisors.
Jim’s background includes more than 10 years in recruitment services, and his expertise revolves around consulting clients toward the best position possible for attracting the audience that is most important to them. Outside the office Jim can often be found on the ball field or in the gymnasium coaching the baseball and basketball teams of his two sons. Jim is also involved in the School Committee of his town. When he gets a chance to play a round of golf, Jim prides himself on being the first group off the tee in the morning, generally waiting for the sun to show him the way.
Executive Director, Design
Erik joined Carnegie in 1996 as one of five original people working out of the newly established Westford, Massachusetts, office. Prior to moving north to New England, he worked as the Art Director at a design studio in New York City. There he first became involved in magazine and promotional design while working with clients like The New York Times, Sports Illustrated for Kids, Ziff-Davis Publishing, Science Diet, and Western Union. Currently acting as Executive Director, Design, Erik oversees the design and art direction of Carnegie’s print publications, including Private Colleges & Universities, Graduate Colleges & Universities, CollegeXpress, and Wintergreen Orchard House’s College Admissions Data Source Books. With his extensive design background, Erik provides oversight and art direction for many of Carnegie’s creative projects, including marketing materials and trade show booths and signage.
When not pushing the design limits of the Adobe Creative Suite software, Erik volunteers as a javelin coach at the local high school. He also spends his spare time carving and painting realistic decorative fish. Erik lives in Westford with his wife, daughter, son, and rescue mutt, Baxter.
Executive Director, Production
Shannon’s favorite word is "efficiency," so it's no surprise that she oversees the workflow in the Production Department for the Private Colleges & Universities, Graduate Colleges & Universities, American Colleges & Universities, and Public Colleges & Universities magazines division. She takes delight in improving processes for our printed platform components. Her favorite parts of working at Carnegie are the freedom to be creative every day and, of course, being surrounded by so many remarkable people!
When Shannon is not behind her desk yelling out things like “It’s a deadline, people!” she is most likely paper-crafting, cooking, or watching movie marathons with her boyfriend and two dogs.
Jessica is the Editor-in-Chief and writer at Carnegie Communications. She is responsible for coordinating content for Carnegie's print and Web properties, including CollegeXpress.com and Private Colleges & Universities, Public Colleges & Universities, Graduate Colleges & Universities, American Colleges & Universities, and CollegeXpress magazines.
Jessica’s background encompasses journalism, publishing, and nonprofit marketing and development. Like many of her fellow Emerson College alumni, Jessica is a news junkie and bookworm.
Associate Vice President, Digital Client Solutions
Angie joined the Digital Services team at Carnegie in 2012. She enjoys working with clients to learn about their goals and strategizing on the appropriate digital marketing tactics to meet their needs. From proposal and media planning stages through campaign optimization and analysis, she thrives on creating effective advertising programs for higher ed institutions, as well as independent schools.
Prior to joining Carnegie, Angie worked for local broadcast stations in Boston, giving her experience in account management, traffic, and production. With her stellar organization skills, creativity, and knack for analytics, she provides a wide array of advertising knowledge to the team and Carnegie’s clients.
Angie is a graduate of Franklin Pierce University and resides in central Massachusetts with her husband and daughter. In her free time, she enjoys traveling, spending time outdoors, her book club (more of a wine club), and attempting to keep her plants alive.
Certification: Google Analytics, Acquisio
Director, Data Licensing and Operations
Colene joined Carnegie Communications as a project manager in July 2000. In 2005, she transitioned over to Wintergreen Orchard House to oversee production of the college guidebooks and grow the data leasing business. Colene takes part in producing and distributing electronic admission surveys to colleges and universities throughout the United States. She also supervises Wintergreen's online college database to ensure high-quality, accurate information is used in the production of the college guidebooks and data leasing.
When not busy in the data collection world, Colene loves spending time with her always-bustling family. They keep her life exceptionally entertaining, even when running back and forth to soccer and basketball games, while trying to squeeze in frequent trips to PetSmart to pick up food for their menagerie. When she has a little time to herself (which is not very often), you can find Colene enjoying the outdoors by going for a run.
Assistant Director, Online Marketing
As Assistant Director of Online Marketing, Megan works with Regional Directors and clients on setting up customized e-mails used to reach out to inquiring students, ensuring best practices, and providing analytics into improvements for better engagement and response. Megan also manages all social media platforms for CollegeXpress.com along with the site's Summer Program Search, collecting data and connecting programs to potential students.
Prior to joining the marketing team, Megan worked in the Wintergreen Orchard House division, collecting college and scholarship data and helping with production on their College Admission Data Sourcebooks. There, Megan finessed her editing and proofreading skills and had her first taste of working with data. As time progressed, her interest in e-mail, social media, and online marketing began to grow, and she was lucky to be able to move into the position she's in today.
Megan graduated from Merrimack College with a BA in Communication and is currently pursuing her MA in Integrated Marketing Communications from Emerson College. When not writing research papers or studying for exams, you’ll find Megan reading up on new social media practices; spending time with her dog, Nigel; and hanging out in Boston taking in a comedy show.
Certification: Google Analytics
Gary Allen Williams
Vice President, Special Projects
Gary brings over 36 years of enrollment marketing experience to Carnegie. His greatest strength has been matching an institution (small colleges to large universities) with a recruitment plan that will yield the greatest results. He has presented at national and regional enrollment conferences for undergraduate, transfer, and graduate associations (NACAC, NETA, NAGAP, NEGAP, and NYGAP).
Gary’s position at Carnegie will allow him to use his marketing expertise with colleges and universities across the country.
When not on the road, Gary enjoys playing golf, visiting his son in Philadelphia, and working with his wife, Nancy, in their yard.
Ken's father instilled in him respect for education, his Dad said he would work until he had whiskers as long as his arm if that's what it took to send him to college. Sure enough, Ken was his family's first college graduate and it started a lifelong journey of sharing his passion for higher education.
Eighteen years of college admission work, interrupted by military service, provided Ken with a solid background of skills and understanding for marketing higher education. He has been with Carnegie since 1990, working with private and public colleges and universities in numerous states in the Midwest, Southwest, Southeast, and West.
Ken has made 10 billion college visits and driven 500 light years during his tenure with Carnegie.
A healthy dose of family time balances his life, and other interests include church choir singing and an unflagging interest in sports and politics.
Director, Client Solutions
AR, KS, LA, MO, NE, OK, TX
Tim Morrow came to Carnegie in 2011 after spending time as an Admissions Counselor at Anna Maria College. While at Anna Maria, Tim was part of a team that brought in the largest class in school history. As a Regional Director Tim provides student recruitment solutions for his college and university clients, along with helping schools reach their target audience and enrollment goals through cutting-edge marketing strategies.
Tim is an Assumption College graduate, who, at times, still wishes he was in college. He spends time with his friends and wife, Lynne, a high school English teacher. Tim and Lynne reside in Central Massachusetts.
Senior Regional Director
Jenny joined Carnegie in 2004 as a Regional Sales Director. Her partners are primarily international colleges and universities, as well as ad agencies. Using both print and a variety of online and digital tools, she enjoys creating innovative marketing and student recruitment strategies with her clients.
Though she was originally based out of Carnegie's headquarters in Westford, Massachusetts, she relocated to Chicago with her husband in 2008. Jenny can be found spending time in downtown Chicago with her husband, Kyle, and daughter, Marissa; playing soccer; cheering for Boston sports teams; and catching up on her DVRed reality TV shows.
NJ, NY, DE, MI
Kevin came to Carnegie in 2013 after spending nearly 20 years at Monmouth University in both the undergraduate and graduate admission offices. His career in admissions started as an undergraduate admission counselor, and he quickly rose through the ranks. He spent the past 11 years as the Director of Graduate Admission, and helped guide his staff to bringing in the largest class in school history.
Kevin is a graduate of Fairleigh Dickinson University. Living at the beach on the Jersey Shore, Kevin can often be found relaxing on the beach, watching soccer, college basketball, and cheering on the New York Knicks and Dallas Cowboys.
He is also a proud father of two. During down time he can usually be found spending time with his three-year-old granddaughter.
FL, WI, MN, IA, ND, SD, MT, WY, ID, NV, UT, CO, AZ, NM
Eric joined Carnegie after spending six years leading marketing and communications efforts on university and college campuses. As Director of Recruitment and Communications at the University of Iowa, he helped recruit and enroll the largest, most diverse, and highest-achieving class in the history of the University. With expertise in traditional, digital, and social media marketing and experience designing integrated campaigns for a small private college and a large public university, Eric strives to help clients identify opportunities that will solve problems and produce results.
Eric has a bachelor's degree in journalism from the University of Wisconsin—River Falls and a master's degree in organizational leadership from St. Ambrose University. He lives in North Liberty, Iowa, with his wife, Molly, and their two small children and spends his spare time shuttling his kids to activities, cooking homemade pizza, and cheering on the Wisconsin Badgers.
ME, NH, VT, MA, CT, RI, DC, MD, VA
Jaime joined Carnegie in 2015 after spending five years working in undergraduate admission. Her career started as an undergraduate admission counselor at the University of Maryland, Baltimore County (UMBC), where she specialized in international student recruitment and retention. Most recently, as a Campus Visit Experience Coordinator, she helped recruit and enroll a high-achieving class by designing and maintaining a captivating visit experience. Jaime is excited to use her higher education experience when helping clients identify the best ways to tackle enrollment challenges.
Jaime has a bachelor’s degree in business management from The Pennsylvania State University and a master’s in business administration from the University of Baltimore. She is brand new to New England, originally hailing from Baltimore, Maryland, where she enjoys spending time with family (including their dog, Max!), eating Maryland crabs, and cheering on the Washington Capitals. Jaime is excited to explore all that New England has to offer!
Christine comes to Carnegie after working in higher education for 10 years and holding various positions in admission and enrollment communications. Most recently she was the Director of Enrollment Communication at University of the Sciences, where she managed marketing communications for undergraduate, transfer, and graduate prospective audiences. Christine is experienced in integrated communication strategies, Student Search, digital marketing solutions, social media, and CRM implementation. She got her start in admission at Gwynedd Mercy University as a Senior Admission Counselor and never looked back. Christine is excited to be a resource to her clients as they plan and meet their enrollment and marketing goals.
Born and raised in Philadelphia, Christine attended Temple University (Go Owls!) and graduated with a degree in communications. She recently relocated to Washington, DC with her husband and enjoys great food, small music venues, and rec sports leagues.
Assistant Manager, Sales and Marketing
Marie joined Carnegie Communications in March 2014. As the Assistant Manager of Sales and Marketing, Marie serves as part of the sales team creating proposals and contracts, managing PC&U client services, executing e-mail communications, and keeping an eye on Carnegie’s overall marketing presence. She also assists in supporting the sales team with various tasks such as reporting/analyzing, territory coverage, and partnering in sales opportunities for Carnegie services.
In her free time, Marie likes to keep busy by spending time with family and friends, going outdoors, traveling, and learning new things.
Manager, Digital Services
As the Manager, Digital Services, Tina works closely with all members of the Carnegie team. She primarily supports the Digital Services group and Regional Directors to enhance customer service for all clients. A “Jill of all Trades,” Tina wears many hats and is constantly managing multiple time-sensitive projects, including the development of proposals, conference planning, and overall department operations assistance. Prior to Carnegie, Tina held various administrative and management roles, implementing new processes to enhance day-to-day operations.
An avid baker, Tina spends a lot of time in the kitchen whipping up creations for parties and special events. She enjoys spending time with her two amazing, active children and can be found at a hockey rink or music lessons any given day.
Kayla (Klein) Gaier
Director, Digital Strategy
As Director of Digital Strategy, Kayla works with clients to plan and implement comprehensive digital ad campaigns and achieve their goals with effective strategies, as well as research the ever-growing field of advertising technology. From the proposal and planning process to the implementation, optimization, and analysis, Kayla works with clients and Carnegie’s Digital team to ensure successful and valuable campaigns.
Prior to joining Carnegie Communications, Kayla worked at a digital consulting firm where she gained marketing experience in such areas as client and account management, advertising operations, and analyzing ad campaigns and Web statistics. She is passionate about working in higher education and supporting clients in their use of the growing digital industry to reach their targeted audiences and accomplish their goals.
Kayla is a graduate of Ithaca College and enjoys running, hiking, spending time with family and friends, and hanging out with her Goldendoodle, Waffles.
Director, Digital Strategy
As the Senior Digital Marketing Specialist, Danielle assists in everything from implementing and managing digital display and PPC campaigns to researching new advertising channels and platforms to improve client performance.
Prior to joining Carnegie, Danielle worked in the print, digital, and mobile industries. She brings with her more than six years of marketing and advertising experience, including campaign management, account management, advertising operations, market research, and channel development.
Danielle holds a B.S. in marketing from the John Sykes College of Business at the University of Tampa. When she isn’t working, she can be found boxing, running, traveling, sipping coffee, and experimenting with new recipes. She also loves to watch HGTV marathons to get inspirations for DIY improvements to her home in Woburn.
Director, Digital Strategy
As Director of Digital Strategy, Katie works with clients to plan and implement comprehensive digital ad campaigns and achieve their goals with effective strategies, as well as research the ever-growing field of advertising technology. From the proposal and planning process to the implementation, optimization, and analysis, Katie works with clients and Carnegie’s Digital team to ensure successful and valuable campaigns.
Prior to joining Carnegie Communications, Katie worked as the Search Marketing Manager for a large US retailer, where she developed and executed marketing strategies for paid search, and display and social advertising campaigns. Katie is passionate about the digital industry and excited to bring her knowledge and experience to Carnegie to help clients in the higher education space reach their goals.
Katie graduated with a BA in Advertising Management from Michigan State University. In her free time, she loves running and taking barre classes, hiking around New England, baking, and spending time with friends, family, and her puppy, Kona.
Director of SEO and Digital Analytics
SEO and Analytics Specialist
As Carnegie’s SEO and Analytics Specialist, Rebecca works with clients to implement strategies that enhance organic site traffic. This includes helping clients to understand their website’s analytics in order to create the best plan for driving visitors to sites via search engines. Prior to Carnegie, she worked for a digital marketing firm in New Hampshire where she strengthened her SEO skills and wrote optimized content for a variety of websites.
Before entering the digital marketing realm, Rebecca taught first-year writing courses at the University of Connecticut. Prior to that, she taught writing and multimodal communication at Iowa State University while she completed her master’s degree in English. At Carnegie, she is able to combine her passions for both academia and SEO.
Furthermore, Rebecca is a graduate of East Carolina University and a volunteer at The House of the Seven Gables in Salem, Mass. She is slightly obsessed with Nathaniel Hawthorne and wishes every month was October.
Senior Digital Advertising Specialist
As a Digital Marketing Specialist, Gabrielle runs and optimizes digital display, PPC, and social media campaigns, regularly reporting on campaign performance and recommendations.
Prior to joining the Carnegie Communications team, Gabrielle was the New England Marketing Manager for a global real estate franchisor where she managed integrated marketing campaigns in support of franchise sales, development, and consumer-facing initiatives. With a background in traditional marketing, analytics, and design, Gabrielle brings diverse skills to the Carnegie team.
Gabrielle received her BS in Public Communication from the University of Vermont. In her free time, she loves to spend time with her family and friends and explore different parts of New England—the southern coast of Maine and Burlington, Vermont, are two of her favorites!
Senior Digital Advertising Specialist
As a Senior Digital Advertising Specialist, Erin works with new clients to build out all-inclusive digital advertising campaigns that complement their goals and objectives. She also works with existing client accounts to optimize and restructure their campaigns to improve performance.
Prior to joining the digital team at Carnegie Communications, Erin managed paid search and digital advertising efforts for an e-commerce company in Rhode Island that specialized in over 7,000 products. She brings more than four years of digital advertising experience with her, including extensive campaign management across multiple product lines, account optimization, Retargeting efforts, and Google DoubleClick experience.
When Erin is not researching to uncover the latest digital advertising trends, she loves being outdoors, going hiking, attending concerts, shopping, and being with family. Erin is a Rhode Island native, Southern New Hampshire University alumna, and an avid Boston Red Sox and New England Patriots fan.
Digital Advertising Specialist
As a Digital Marketing Associate, John serves as a resource for campaign execution, client reporting, analytics implementation, department collateral development, and maintenance of special projects.
John graduated from the University of Massachusetts, Amherst, Isenberg School of Management, with a degree in sports management. After graduation he joined Kraft Sports Group working in the front office of the New England Revolution where he focused on client relations, affinity sales, and development of new sales initiatives. In 2015 John made the industry switch to digital marketing and joined Carnegie Communications. John enjoys working directly with higher education clients and increasing his knowledge of all facets of digital advertising.
Outside of work, John can be found spending time with his family, volunteering in the local youth basketball league, scouring the fantasy football waiver wire, or watching whatever sport is on TV.
Digital Advertising Associate
As a Digital Advertising Associate, Hailey helps serve as a resource for campaign execution, client reporting, analytics implementation, department collateral development, and maintenance of special projects.
Hailey joined Carnegie Communications after graduating from the University of New Hampshire, where she earned a BS in Business Administration with dual concentrations in Marketing and Business Analytics. Throughout her time in college, Hailey had the opportunity to apply her knowledge of digital marketing by working with real clients to develop various marketing campaigns. She also served as the Marketing Manager of the student-run organization Women in Business, where she was able to develop strong leadership skills, as well as further her knowledge of digital marketing.
As a New England native, Hailey spends her free time enjoying all that the beautiful area has to offer. From hiking or skiing in the White Mountains to kayaking at local lakes, you can usually find her outside. She also enjoys traveling, spending time with her friends and family, and obsessing over her dog.
Digital Advertising Associate
As a Digital Advertising Associate, Laura serves as a resource for campaign execution, client reporting, analytics implementation, department collateral development, and maintenance of special projects.
Prior to joining Carnegie Communications, Laura was an Assistant Account Executive at a public relations agency in Massachusetts where she planned and executed campaigns for clients in the health care industry. Laura is enjoying her transition to digital marketing and is eager to engage with the higher education community and enhance her skills in digital advertising.
Laura received her Bachelor of Science in Marketing with a minor in Management from Bentley University. She is a New England native and, in her free time, loves spending time with her family and friends, exploring Boston by going for runs throughout the city, and attending as many country concerts as she can.
Digital Advertising Associate
As a Digital Advertising Associate, Stephanie serves as a resource for campaign execution, client reporting, analytics implementation, department collateral development, and maintenance of special projects.
Prior to joining Carnegie Communications, Stephanie held various positions in the higher education and marketing fields, assisting in the development and execution of digital marketing campaigns. Stephanie is enjoying being able to continue her digital marketing career at Carnegie and helping drive results for clients.
Stephanie earned her Bachelor of Arts in Public Relations with a minor in Legal Studies from Quinnipiac University. She is a Massachusetts native, and in her free time, she loves listening to country music, spending time with her family and friends, cheering on the New England Patriots, and smothering her dog Sadie with affection.
Digital Advertising Associate
As a Digital Advertising Associate, Denise serves as a resource for campaign execution, client reporting, analytics implementation, department collateral development, and maintenance of special projects.
Before joining Carnegie Communications, she held marketing positions in various industries, including banking, robotics, and IT research. Denise loves helping others achieve goals with concrete results, so she’s happy to be able to apply that passion to help Carnegie’s higher education clients attain success in the digital space. Denise is a graduate of Northeastern University, where she majored in Business Administration. In her spare time, Denise enjoys cooking (and eating), staying active, traveling with friends, and spending summers in Maine.
Production/Web Content Manager
A graduate of the State University of New York at Oswego, Matt has worked in graphic design since 1996. He joined the Carnegie Production team in 2000 and currently works as Production/Web Content Manager, contributing to the design and layout of Private Colleges & Universities, Graduate Colleges & Universities, American Colleges & Universities, and Public Colleges & Universities magazines, as well as overseeing the creation and transmission of final files to the printer. He’s also contributed to projects like the Wintergreen Orchard House CAD books, created online ads for the digital services division, and has been known to write and illustrate the occasional blog post for CollegeXpress.com.
In his spare time, Matt pursues his love of cartooning and making comics on his website Gerbil With a Jetpack. He lives in New Hampshire with his wife, Cindy.
Senior Production Coordinator
Sue is the Senior Production Coordinator for Carnegie’s Production department, working with products such as Private Colleges & Universities, American Colleges & Universities, Graduate Colleges & Universities, and Public Colleges & Universities magazines. She has been with Carnegie since 2003. She currently manages the production of all PC&U reprints and e-comm articles. Sue is also the ad traffic coordinator for CollegeXpress magazine.
An avid ice skater, Sue is a former national competitor who now loves to teach the Learn to Skate class at her hometown rink. When not at the office or on the ice, you can find her being schooled in Minecraft by her two young sons and spending time with family.
Bio Coming Soon
Claire is the Assistant Editor at Carnegie Communications. She supports the editorial staff in the production of Carnegie's print and online publications, proofreading and editing content for Private Colleges & Universities and other magazines in addition to contributing to CollegeXpress.com.
Claire studied journalism at the University of Maine in Orono and loves to travel, go to concerts, and visit her little island in Maine.
Senior Software Architect
As Senior Software Architect, Ollie works with the rest of the Carnegie tech team to design, develop, and maintain Carnegie's internal and public-facing systems. Ollie strives to develop reliable systems built on a foundation of clean code and automation. He graduated from the University of Vermont with a BA in English in 2001 and has been with Carnegie since 2004.
In his spare time, Ollie enjoys the company of his lovely wife and his two delightful children.
Sr. Network and Systems Administrator
Bio Coming Soon.
Network and Systems Administrator
Bio coming soon.
Lead Web Designer
Tyler’s first hands-on experience with HTML coding was in 1998 as a fourth grader, and he loved it. He was fascinated by his newfound ability to type a few lines of code and have a Web browser display his creation. Time has changed quite a bit since then, but his love for this technology has never wavered.
Tyler graduated from Champlain College, where he established a strong foundation of how to design and develop successful websites. His professional career began with a marketing firm in Bedford, New Hampshire, that specialized in banking websites. For a year he worked there enhancing his skills and building upon his previous knowledge. Then he joined the Carnegie team, where his personal motto was born: Dream it, Design it, and Develop it. He is constantly dreaming up ways to make the Web a more fun and enjoyable experience for all.
If you can’t find him doodling behind his notepad or coding at his keyboard, he’s most likely out and about trying different foods, bowling, snowboarding, or catching up with his lady back on the home front.
Junior Web Designer
As a Junior Frontend Designer, Breanna is responsible for the design of banner ads, e-mail, various campaigns on social media, and landing pages for Carnegie and its clients using typography, layout, animation, and art direction. She works closely with the Lead Web Designer and Carnegie’s Digital team in order to execute creative ideas in a timely manner.
Breanna has a BS in Graphic Design with a minor in Studio Art from Assumption College. In her free time, she enjoys spending time with her family and friends, weekend trips, going to antique fairs, and dealing with her boyfriend’s latest TV show obsession.
Writer and Senior Editor
Bio Coming Soon.
Assistant Editor/Client Services
Meaghan joined Carnegie Communications in December of 2010 in the Wintergreen Orchard House division to help compile data, edit information for the College Admissions Data Sourcebooks (exclusively for the Western region), and handle client relations. Meaghan ensures each Sourcebook has accurate and up-to-date data for the four regions covered, and she makes sure that the production schedule stays on track for print in the fall. She also oversees the entry and timely shipment of each order and answers all phone calls and questions about products for clients.
When Meaghan isn’t in the office, she can be found boating on the Merrimack River, four-wheeling in the woods of New Hampshire, cooking and baking from the comforts of home, or just curled up on the couch catching up on the latest HGTV has to offer.
Assistant Editor and Data Researcher
Jessica joined Carnegie Communications in 2015 as an editor for Wintergreen Orchard House. She compiles, edits, and organizes data collected from thousands of colleges throughout the Midwest. Aside from her Wintergreen duties, Jessica serves as a support person for the team of regional directors, researching and cleaning up data.
In her free time, Jessica likes to run, spend time with friends and family, read, and shop.
Business Manager, Executive Assistant to the CEO
Kris joined Carnegie in 1998 as Joe Moore’s assistant. In her current position as Business Manager and Assistant to the CEO and President, Kris also serves as the Human Resources liaison, works closely in an administrative capacity with all departments as needed, and is the co-chair of Carnegie's Activities Committee, which means she leads the office in parties and fun!
When Kris isn’t spending time with her husband and college-student daughter, she can be found cheering on all Boston sports teams; pampering her little dog, Lily; trying new recipes; and catching up on the latest movies.
Office Operations Manager
Mary has been with Carnegie since 1999, supporting the different divisions in the Westford office as well as the outside staff. She handles all conference-related needs, magazine requests, schedules, updating Filemaker, and any other office necessities. In other words, Mary makes sure Carnegie runs smoothly.
Mary loves living in New England. (“I’m a Boston girl for life and can't imagine living anywhere else!”) She is well known in the office for her love of all Boston Sports teams. As a lifelong, crazy loyal New England Patriots fan, Mary will let anyone know that football is serious business in the Giurleo house. Her other loves include reading, vegetable gardening, swimming, and, most importantly, her family. This includes three grandsons who can get her to do pretty much anything they want.
Carnegie is a Certified Google Partner, which recognizes companies that excel with Google's products. We are also part of their Premier Partner program, a distinction only 240 agencies can claim. Finally, our entire team is certified in both Analytics and AdWords. Further solidifying that Carnegie's business is growing and our customers are happy.
Semcasting is an innovator in B2B and B2C data solutions, and Carnegie is proud to be their exclusive higher education marketing provider. Semcasting provides the cutting-edge technology that fuels Carnegie’s lookalike and IP Targeting services: their one-of-a-kind Smart Zones audience targeting platform, which offers near 100% reach while maintaining the privacy of every individual. Semcasting’s approach to the management of big data automates the creation of highly qualified and verified audiences based on real people who are most likely to transact.
Carnegie partners with Dartlet, an industry leader and pioneer in reputation strategy and research. Dartlet is a team of strategists delivering an original methodology refined for over a decade, based on high-volume, consensus-building workshops and quantitative research. Dartlet’s interactive workshops, proprietary online software, and mass-audience mega workshops mean the entire organization can be involved in the solution. In industries like higher education—where shared governance is critical—Dartlet’s inclusive philosophy is in a league of its own.
NAGAP, The Association for Graduate Enrollment Management, is the only professional organization devoted exclusively to the concerns of individuals working in the graduate enrollment management environment. Their mission is to engage and advance graduate enrollment management professionals by promoting excellence and collaboration through education, research, and professional development. Through the Graduate Colleges & Universities Platform, Carnegie connects NAGAP members to students who are the best match for their programs.
The Council of International Schools (CIS) is a global nonprofit membership community committed to high-quality international education. Sharing a common goal of helping international students study wherever their dreams and ambitions may take them, Carnegie has partnered with CIS since 1999 to bring higher education resources to over 1,600 locations in 110 countries. CIS provides services to primary and secondary schools, colleges and universities, and individuals who desire to provide students with the knowledge, skills, and abilities to pursue their lives as global citizens.
Higher Ed Pathways
Kurt M. Thiede has worked in higher education administration for over 40 years. His senior management responsibilities have included strategic enrollment planning, student recruitment and admission, financial aid, marketing communications, student life, intercollegiate athletics, and alumni relations.
Viewing enrollment management within the context of the prospect-student-alumni lifecycle, Kurt employs strategies and tactics that establish relational pipelines to build and maintain quality and diverse enrollments at the institutions he has served on staff and as a consultant. He collaborates with an institution’s leadership to create and implement solutions that address needs and interests specific to their situation.
Kurt’s consultancy comprises two specialties: His general enrollment projects range from operation audits to building a marketing communications stream that supports recruitment efforts to identifying ways to fully utilize institutional scholarship funds. With the Community College Pathways program, Kurt assists four-year institutions with establishing sustainable partnerships with community colleges; these educational pathways provide access to high-quality education for motivated students and help meet institutional graduation and enrollment goals.
Kurt graduated summa cum laude with a degree in Interdisciplinary Philosophy from Barrington College (now Gordon College) and received an MEd in Higher Education Administration from the University of Vermont. He attended the Institute of Educational Management, Harvard University Graduate School of Education, in 1992. He held leadership appointments for 18 years at Muhlenberg College and nine at Bucknell University. He has and continues to serve as an enrollment consultant to a variety of higher education clients.
Kurt and his wife, Laura, reside in and work out of Andover, Massachusetts.
Fire Engine Red
Carnegie partners with Fire Engine RED on Student Search, predictive modeling, creative and digital services, and more—all to help schools broaden their outreach and maximize their return on investment. Fire Engine RED is a results-getting marketing, technology, and data solutions company that’s served the education market since 2001. It has more than 500 clients, including 350 admission offices.
Carnegie partners with Recrue Media to leverage their vast knowledge and experience in display advertising for our clients. With multiple ad exchanges, DSPs, and an extensive list of custom networks that can be applied across multiple industries and demographics—all beneficial for niche education program marketing—Recrue enables media partners to use their unique advertiser relationships to build substantial digital advertising businesses.
Barbara Coward Enrollment Strategies
Barbara has been working with prospective students and MBA programs for nearly 20 years in a number of roles and is an internationally-recognized authority in graduate management recruitment.
After a career in corporate finance for globally-renowned brands such as American Express and Laura Ashley, Barbara transitioned to higher education where she recruited full-time, part-time, and executive MBA students from all over the world for business schools in the U.S. and U.K.
As a result, she offers in-depth knowledge on the search and decision-making process of prospective graduate management students.
This student-focused approach translates to proven digital marketing recruitment strategies that connect with candidates on a deeper level and provide competitive differentiation for enrollment growth.
Her expertise includes search, paid media strategies, content marketing, lead nurturing campaigns, and social media consulting.
Throughout each engagement, Barbara brings a passion in helping graduate programs improve recruiting results, pursue growth opportunities, and strengthen admissions yields.
In addition, she has gained a comprehensive understanding of the business school market and best practices as a result of following and analyzing digital marketing activities (social media and emails) of more than a hundred business schools worldwide. She is quoted as an industry expert in business school media and is a frequent blogger on graduate management digital marketing strategies. She has presented at EMBA Council, GMAC, and EFMD Conferences.
Barbara has a B.A. from Vassar College and an M.B.A. from the University of Bath School of Management in England.
With a son who is a senior in high school, Barbara is trying hard not to be a “helicopter” parent as he goes through the college search process. She has another son in 8th grade and enjoys spending time with her family, traveling, and quietly rooting for her hometown Boston sports teams while living in Baltimore.
Evolving SEO is a boutique SEO company located in central Massachusetts and one of Carnegie’s preferred search engine optimization partners. Evolving SEO embodies a holistic approach to search engine optimization, driving real results by listening to the needs of each client.
BarnRaisers is one of Carnegie’s preferred search engine optimization partners. A full-service digital marketing agency, BarnRaisers specializes in strategy, analytics, and data-driven results and builds brands with proven relationship principles and high ROI.
Weymouth Design is an award-winning branding and digital design agency and one of Carnegie’s preferred partners for video design and production. Founded in 1973, Weymouth Design helps leading companies and institutions across all industries. As a full-service agency, they design and develop branding and brand identity programs, photography and video, marketing brochures, and more.
One of Carnegie’s preferred partners for video design and production, Optik Nerve helps academic institutions, corporations, organizations, and creative agencies effect positive change through persuasive communications. Their work changes perception, drives interest, and delivers better numbers by offering the best in class script writing, storytelling, sound, production, and editing.