The Carnegie Conference
Integrating Traditional & Digital Marketing Strategies
The ongoing challenge to reach, communicate, and establish your brand with prospective students, alumni, and key influencers has become much more complicated with the advent of the digital revolution. Traditional methods continue to be critical to your marketing mix, but how do you integrate those successful campaigns with the many digital tools available today—online display, retargeting, search engine optimization, Pay Per Click, mobile marketing, and social media?
Learn how to develop a marketing plan that leverages your proven traditional resources while seizing the opportunity to integrate today's digital capabilities. Your audience has become more diverse in their approach… have you?
Join us as we explore the current state of digital marketing and learn how your peers are addressing the need to integrate digital with traditional strategies.