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New This Year: Carnegie Clarity™!

Jan. 12, 2017
1 week, 4 days ago
by Rebecca Blanchette

Pairing advanced predictive analytics with personalized content, Carnegie Clarity helps higher ed institutions understand journey path and boost enrollment.

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As we kick off 2017 with great excitement as to what it will bring to the digital marketing landscape, the New Year is also a good time to look back on the “best of” what 2016 had to offer.

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5 Ways to Make Digital Personal

Jan. 6, 2017
2 weeks, 3 days ago
by Jaime Oleksik

Recently, I had the fantastic opportunity to present at a regional conference for graduate admission and marketing professionals. I felt like Ariel the first time she stepped foot on land or Jasmine when she took off on the magic carpet. (Yes, I have Disney on the brain thanks to the upcoming Carnegie Conference!) Anyway, what I’m trying to say is that graduate admission is a whole new world!

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Here at Carnegie we’ve been writing about the benefits of a well-strategized higher education Retargeting plan for years. From advising enrollment marketers on when to implement a Retargeting campaign way back in 2012 to why it’s unlike another billboard drive-by in 2013, and just last year when we wrote about why higher education marketers still need Retargeting.

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“Yield is going to be important this year.”

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