In the image-obsessed, video-watching, 140-character world we live in, it’s important to take a good hard look at the marketing e-mails you send. First, let’s establish the fact that e-mail is still very much a must in your enrollment marketing plan. This low-cost tool allows for frequent communication and conversion opportunities.
How do you build a strong student-focused content marketing strategy? Which landing page elements lead to conversions? How can colleges stand out in a sea of their peers? And what on earth is a “brand cave”?!
Being new to Carnegie has given me a whole new perspective on the PC&U Platform, the foundation of Carnegie Communications. Having previously worked with another higher education company, I thought I knew our competition. Boy, was I wrong.
You’re hearing a lot about yield right now. But what about brand? Sure, high schools seniors are making their decisions and deposits, but college tours and applications are at the forefront of juniors’ brains. Colleges are facing a highly competitive market, so the need for a solid brand presence in the digital atmosphere is a must. Here are three ways to ensure your branding campaign has a lasting impression:
IP Select is an online marketing strategy in which home addresses are used to match a specific Internet Protocol (IP) address. This means that schools can take specific lists of students (name buys, current inquiries, non-responders, alumni, etc.), use their home address to identify the IP address of that location, and place targeted online marketing ads directly into that home. Typically the ads are shown 15–30 times a month on any device in that household connected to Wi-Fi. This is a game changer for traditional recruitment!