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CollegeXpress Helps Future Teachers and Other Education Students Follow Their Passion

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The more relevant and targeted your marketing is, the better your results will be. This is a simple, age-old fact. So how can you harness the power of one-to-one, personalized marketing for your prospects? Some of the most effective methods in your marketing arsenal include variable data printing (VDP) and dynamic content.

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Text Me Maybe

2 weeks, 5 days ago
by Alexa Poulin

As a higher education marketing agency, we quite often are asked our opinion on texting prospective students. Is it a good idea or not? My answer is . . . maybe.

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College admission and marketing professionals are gearing up for fall visits—the key opportunity for institutions to provide students (and parents) information about what you have to offer and why they should attend your institution. But how do you rise above the competition and ensure your event presence is maximized with heavy foot traffic? It starts with your online traffic. And display advertising generates those online visitors.

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In many of our recent conference presentations, we’ve asked the audience this question: what are two things that all of your applicants and enrolled students have in common? Usually there is a variety of responses from the room, all of which are correct. But the answers that keep coming up are “They’re online” and “They’ve been to our website.”

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