Join us January 22-23, 2015 for our annual Carnegie Conference

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For Throw Back Thursday, I thought I’d look back on one my personal digital marketing favorites: Retargeting!

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Everyone has been talking about “integrating their marketing” and creating an “integrated marketing plan.” It’s an important strategy, but it can be difficult to grasp—and it’s so much more than just slapping the same logo on all your campaign materials and calling it day.

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As you surf the Internet or check your mailbox, you regularly see very impressive marketing efforts by some of the biggest brands in the world. Reaction: “Sigh, if only I had their marketing budget.” We all feel this way, trust me. But so much of what you’re seeing from those advertising heavyweights is doable and scalable on even the smallest of budgets.

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One of the benefits we have working at a company like Carnegie is the opportunity to attend numerous conferences throughout the year, presenting on a variety of topics, trends, strategies, challenges, and successes that we’re seeing and that colleges and universities are experiencing. And there is no busier conference season than springtime. Here are a few of the sessions we’ll be presenting, as well as the upcoming conferences we will be sharing them at.

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Bucky, Bevo, Big Al, and More Go Head-to-Head in the CollegeXpress Best College Mascots March Madness Bracket

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