We are in an era of change. That’s something I knew all too well when I was a recruitment and communications director on campus, but it has become more and more clear to me as I travel the country meeting with enrollment management and marketing leaders at colleges and universities. The status quo is the status no. The stakes are high. And you’re under pressure like never before to do more with less: grow the class, improve the profile, and increase net tuition revenue.
Everyone has been talking about “integrating their marketing” and creating an “integrated marketing plan.” It’s an important strategy, but it can be difficult to grasp—and it’s so much more than just slapping the same logo on all your campaign materials and calling it a day.
As you surf the Internet or check your mailbox, you regularly see very impressive marketing efforts by some of the biggest brands in the world. Reaction: “Sigh, if only I had their marketing budget.” We all feel this way, trust me. But so much of what you’re seeing from those advertising heavyweights is doable and scalable on even the smallest of budgets.
One of the benefits we have working at a company like Carnegie is the opportunity to attend numerous conferences throughout the year, presenting on a variety of topics, trends, strategies, challenges, and successes that we’re seeing and that colleges and universities are experiencing. And there is no busier conference season than springtime. Here are a few of the sessions we’ll be presenting, as well as the upcoming conferences we will be sharing them at.