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“Look at a stone cutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred-and-first blow it will split in two, and I know it was not the last blow that did it, but all that had gone before.” — Jacob Riis

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Depending on who I talk to around the country, stealth shoppers make up anywhere from 20%–35% of your applicant pools. That’s a significant chunk of prospects flying under the radar until after they’ve applied. And these stealth applicants typically yield at a much lower rate than those students with whom you’ve been engaging throughout the recruitment cycle.

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Institutional scholarship programs have become ubiquitous within higher ed, often representing one of the largest lines in a college’s annual budget. Following this advice will help institutions optimize these significant financial commitments.

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July 1 has come and gone, and most institutions are entering fiscal year 2016. With a new FY budget and a new class to fill, it is time to consider how best to allocate those precious recruitment dollars. Here are three great marketing options that don’t cost a lot of money yet bring a ton of exposure to your school through the Carnegie network. 

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Many institutions are focusing on transfer recruitment right now as they gear up for fall. I’ve broken down the strategies that work best for our clients in this guide to help you reach transfer students this summer:

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