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Over the past six years as we’ve built up our digital marketing services, we’ve discussed the unique ability for online advertising to reach prospective students. From specific targeting to re-engagement we’ve talked about the power of online marketing here, here, and here (among many others).

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Retargeting, in its infancy, was commonly thought of as creepy ads that follow you wherever you go after leaving a website. A constant reminder of that thing you almost bought but didn’t. But that’s so 2009! Retargeting has evolved over the years, and across all industries—including higher education—it remains to be one of the most effective marketing strategies for reinforcing brand and optimizing for conversions.

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Make Your Admission Dreams Come True…

April 14, 2016
2 weeks, 6 days ago
by Kevin Roane

One of the biggest dreams of every admission director, besides enrolling a full class on May 1, is finding the right students for their university.

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In 2015 Google named Carnegie a Managed Agency Partner, a distinction less than 10% of digital agencies worldwide can claim.

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