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Why Schools Need to Claim Their Google My Business Page

March 23, 2017
4 days, 12 hours ago
by Angie Ward

In today’s digital world, it’s no surprise that students use search engines like Google to find information about colleges. Whether they’re doing academic- and scholarship-related searches or simply trying to get a virtual preview of student life, prospects and parents alike expect to find what they need at their fingertips. And most won’t go past the first page of search results.

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Search engine optimization should always be considered during a higher education website redesign. Learn more about what to look out for now!

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A Musician’s Guide to Your Enrollment Strategy

March 15, 2017
1 week, 5 days ago
by Scott Ochander

As a piano performance major in college, I practiced and performed some of the most difficult piano music out there. Engaging both hands with different concepts—your brain to master the rhythm and your heart to put feeling into the music—isn’t easy. Neither is great enrollment strategy, as I learned years later as a Vice President for Enrollment and Marketing.

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Westford, MA—March 7, 2017. Carnegie Communications recently announced a record-breaking year of success—a year in which they connected nearly 600,000 students to colleges and universities, facilitated 5.9 million student-initiated leads for their clients, and reached over 3 million students and families directly in their homes through the CollegeXpress student lead generation service.

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5 Ways to Maximize Your Lists Online

March 3, 2017
3 weeks, 3 days ago
by Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

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