Join us January 22-23, 2015 for our annual Carnegie Conference

Menu

News & Insights

A new solution to the challenges facing graduate students and enrollment professionals

read more Comments

One of the hottest buzzwords in higher ed marketing this year is IP Targeting. If you’re not privy to it, I’ll summarize: It starts with a list—maybe a Search buy, your inquiry pool, non-responders, or even accepted applicants. We then use the street addresses from those lists to validate the IP addresses associated with that home. (We’re seeing validation rates averaging 85%!) Those IP addresses are used as the geographical territory for your banner ad campaign. Your impressions appear on thousands of websites that participate in the ad exchange networks on any device associated with that home’s IP, including smartphones and tablets.

read more Comments

How many Search campaigns does your institution run per year? If your answer is more than one, then you may need to Search differently.™

read more Comments

Prospective students and their parents are telling you a lot without “telling you” anything. If you listen carefully, you can respond effectively.

read more Comments

What is all this you’re hearing about "landing pages"? Why are they so important? And how can they help you increase your lead generation while decreasing your advertising spend? In this series on landing pages, I will go into specific tips and best practices, PURLs (personalized URL's), and conversion optimization. But I’ll start with the basics—this is a 101 course, after all . . . 

read more Comments

Request More Information

required