Join us January 22-23, 2015 for our annual Carnegie Conference

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It’s no secret that most high school students face a deluge of offerings from colleges and universities starting as freshmen and sophomores, all the way through senior year. Although my daughter is only in 6th grade, I’m already starting to hear “college” thrown around more and more frequently—sometimes it’s even coming from me.

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Big data. I’m sure you’ve heard that term many times before. It’s a buzzword that gets thrown around a lot, but what does it mean for you? As colleges and universities, you receive tons of new data every day, whether it’s from an open house where students sign up for more information, online forms, high school fairs, etc. All this data might be used to follow up with leads through phone calls or mailings, but you can also use it for something much bigger and more effective: reaching students, parents, and potential leads through digital means. You can ensure that your message is in front of your target audience’s eyes on their laptops, phones, or tablets at the right place and the right time.

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The stealth applicant effect has been around for several years now. Here at Carnegie we hear schools reporting their percentage of stealth applicants everywhere from the teens to upwards of 70%—sometimes higher. Whichever end of that spectrum you fall on, it’s likely that you and/or members of your staff have spent time worrying about how you can combat the stealth applicant “dilemma.”

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PPC can be a challenging strategy when it comes to admission marketing. If not done properly, it’s easy to use up a big budget with little yield. At this peak time of year, we’ve compiled a few tips for ensuring you are equipped for recruiting students via a knockout Pay Per Click campaign this fall.

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With NACAC just around the corner, it’s a good time to talk about that wonderful concept of “The Vendor Booth.”

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