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News & Insights

For Immediate Release—WESTFORD, MA, February 8, 2016—Google welcomed Carnegie Communications into their Managed Agency Program in 2015 and has now solidified plans to co-host a series of conferences. Carnegie earned the Managed Agency Program distinction, a merit reserved for Google's top-tier partner agencies globally, because of their history of excellent AdWords performance and high growth.

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What would you do with $5 million in your marketing budget? Well, if you are Budweiser, Doritos, or Amazon, that’s how much you’ll be spending on a 30-second Super Bowl ad this year.

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Higher Education’s Mobile Moment

Jan. 19, 2016
2 weeks, 6 days ago
by Meghan Dalesandro

Yield. It’s that time of year again. You’ve successfully combed through all those applications and have made your “yes” pile of accepted students. Once they are notified, it will be their turn to say “yes” or “no.” But have you asked yourself or your team: what are we going to do differently this year to get their “yes”?

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Have you looked into whether it’d be a good idea for your college or university to advertise on Instagram? If executed correctly, Instagram can be an incredibly effective advertising platform when it comes to generating user engagement and developing brand awareness. The social media channel is growing very quickly since opening its advertising API to the public on August 4, 2015, a major move for the Facebook-owned photo-sharing app that immediately transformed it into a major mobile advertising business to rival both Google and Twitter. Analysts at Bank of America Merrill Lynch predicted Instagram's ad revenues could reach near $1 billion in 2017, rising to as much as $3.86 billion by 2020.

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