Join us January 22-23, 2015 for our annual Carnegie Conference

Menu

News & Insights

This winter has been no joke: below-freezing temperatures, -30 degree wind chills, and several feet of snow have pummeled many areas across the country. Even as a life-long New Englander, I’m having trouble keeping warm myself! Bundling up with the right layers is increasingly important, as each item can hold a very specific purpose based on snow, rain, or wind.  This is not so unlike the recruitment cycle, actually, and how certain times of year require different layers of strategies to yield the best results. I’ve broken down some digital layers we feel are imperative this time of year for institutions to consider as online recruitment efforts are underway:

read more Comments

I recently joined Carnegie as a Regional Director after spending the past six years working on campus, and it’s amazing how quickly my perception of higher ed vendors and consulting firms has changed—and it’s not just because I made the move to the dark side. Rather, I’ve seen the light.

read more Comments

Yes, you read that right: a 153% increase in student leads. Since 2008, the number of unique students delivered to colleges and universities as qualified leads from the PC&U Platform has gone up 153% (235,000–595,000). How is this possible?

read more Comments

In this installment of Landing Pages 101, we are going to take a look at something that is very important if you are focused on conversion: attention ratio.

read more Comments

Towards the end of 2013, the admission and marketing folks at a Pennsylvania college asked Carnegie to present how our approach to Student Search and Enrollment Marketing is different than what they’ve been doing for years. From there, a movement was started. Well, not so much a movement, but certainly a challenge.

read more Comments

Request More Information

required