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4 Tips for E-mail Marketing Campaign Optimization

Feb. 11, 2016
18 hours, 34 minutes ago
by Eric Page

I love the conference high, and I love talking to people when they’re on it. It gets you going and seeing things from a whole new perspective, giving you energy and optimism about all that is possible. I heard a lot of that last month at the Carnegie Conference—people eager to return to campus to rip up or restructure their e-mail campaigns or redesign campaign landing pages after hearing from Justine Jordan of Litmus and Oli Gardner from Unbounce.      

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Everyday more and more e-mails are opened on mobile devices, and that’s especially true for the younger generations. Looking at our analytics over the last three months for all e-mails we sent to high school–aged students, 62% of opens were on a mobile device. Digging further, iPhone was far and away the top device opening those e-mails.

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You already know you need to use data to make smart marketing decisions...but what does working with data really look like? Here, our Director of SEO and Digital Analytics gives an overview of the data-driven marketing cycle and how you can use your analytics dashboard to greatest effect.

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For Immediate Release—WESTFORD, MA, February 8, 2016—Google welcomed Carnegie Communications into their Managed Agency Program in 2015 and has now solidified plans to co-host a series of conferences. Carnegie earned the Managed Agency Program distinction, a merit reserved for Google's top-tier partner agencies globally, because of their history of excellent AdWords performance and high growth.

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What would you do with $5 million in your marketing budget? Well, if you are Budweiser, Doritos, or Amazon, that’s how much you’ll be spending on a 30-second Super Bowl ad this year.

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