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If it seems as though Google is changing all the time, it’s most likely because they are. And Google announced at their Performance Summit this week that we marketers can expect even more changes in the near future. A few of those updates really stood out to us, including expanded text ads and “mobile-first” bidding, both of which could have a significant impact to our digital strategies moving forward.

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So you’ve got a marketing budget to reach your prospective online or adult students. Great. Now what? Where are they? How do you build an audience to market to when you don’t have the luxury of a list to buy or students with a set timeline to take a test and enter school?

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The Battle Over Branding

May 13, 2016
2 weeks, 3 days ago
by Jennifer Lonchar

I’ve heard it before: school branding is not a function of admission but rather the responsibility of marketing. Right? Branding isn’t about tangible enrollment numbers but the overall benefit of the school…

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A Traditional Approach But With a 2016 Spin

May 12, 2016
2 weeks, 4 days ago
by Jim Kelly

If supporting good marketing that converts, even if it is perceived as “traditional,” makes me a traditionalist, fine. Call me a traditionalist. Buy me the T-shirt.

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