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News & Insights

For Immediate Release—WESTFORD, MA, August 26, 2016—Carnegie Communications is excited to announce the winners of its annual scholarships.

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A Look Under the Hood at the Engine Behind PC&U

Aug. 17, 2016
1 week, 4 days ago
by Eric Page

Three times in the past two weeks, I’ve had conversations or e-mail exchanges where Carnegie clients discussing our PC&U lead generation platform referred to the service as an “advertisement in a magazine.”

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Checking into a hotel recently, I realized I forgot to bring toothpaste. I went to the little market they have, grabbed a tube, and went to purchase it at the front desk. However, the nice person working there went in the back, got me a complimentary tube, and told me it cost “free.99”(get it? instead of $3.99). I laughed out loud, I’m sorry to admit, as I had never heard that one before, and I’m a sucker for corny word plays.

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For Immediate Release—WESTFORD, MA, August 15, 2016—Carnegie Communications, the industry leader in digital marketing solutions for higher education, announced today a partnership with BlueConic, a customer data platform that enables marketers to clearly follow their customers’ journeys, build behavioral profiles, and, with the help of Carnegie, translate customer intent into action. Carnegie has been offering colleges inventive marketing and recruitment solutions for more than 30 years. Through the BlueConic partnership, Carnegie can now provide their clients the ability to track prospective student activity, synchronize the data associated with each individual student, and deliver a personal experience across their entire marketing ecosystem—Web, social, CRM systems, mobile apps, and analytics tools. Additionally, each segment of the campaign can be linked to specific results, lifting the veil on hard-to-track marketing channels. Finally, and making this solution unique, it is self-contained. No other platform participation is necessary; it can be integrated with all existing CRM, CMS, and e-mail marketing systems. Carnegie clients will benefit by being able to:

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Google officially rolled out their highly anticipated expanded text ads on Tuesday, allowing marketers to begin testing new ad copy strategies that take advantage of nearly 50% more ad text, with two 30-character headlines and one 80-character description line.

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