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A key component of your Senior search, or any campaign, is likely a series of e-mails. While you have given careful consideration to the content of those messages, have you given as much thought to the best way to get prospects to click through and take the next step? Here are some quick, simple ways to do just that:

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The #icebucketchallenge to raise money and awareness for ALS Research is sweeping across social media, and Carnegie Communications employees joined in immediately! The concept of the challenge is brilliant: donate money or endure the ice-cold water! Thankfully, many people are choosing to do both. Over the four years I have been here at Carnegie, I have seen our fantastic staff hold events to raise money for numerous causes, including the Jimmy Fund, Tsunami relief efforts, the Sgt. William J. Woitowicz Memorial Fund, and the American Cancer Society.

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Back when I was a senior at Assumption College, there were phones on the dorm walls, cell phones sat in the glove compartments of your car for emergency use only, and unless you were lucky to have a roommate like me who would let you use her computer, you were going to the computer lab to write your papers. Though it probably goes without saying, a lot has changed since 2001! Now what were once luxuries in college life are expected amenities.

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In my days in graduate admission, my undergraduate counterparts trolled high schools. High schools in little Oregon towns, high schools in dense Manhattan boroughs, and everything in between.

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As the fall admission cycle is fast approaching, there are a few things you can do to make sure you are getting the most out of your marketing and recruitment efforts. Here are six tips to a more successful fall that you should consider:

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