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Okay, no. Obviously not. But stay with me here. First, let it be known that unlike many of my colleagues, I am not a Seinfeld fan. (I know, I know. You are probably yelling at me right now.) So it pains me to even suggest that Jerry had such a great impact on the world of advertising. But the theory is that Seinfeld was the first big player in TV product placement. Junior Mints, anyone? 

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A new solution to the challenges facing graduate students and enrollment professionals

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One of the hottest buzzwords in higher ed marketing this year is IP Targeting. If you’re not privy to it, I’ll summarize: It starts with a list—maybe a Search buy, your inquiry pool, non-responders, or even accepted applicants. We then use the street addresses from those lists to validate the IP addresses associated with that home. (We’re seeing validation rates averaging 85%!) Those IP addresses are used as the geographical territory for your banner ad campaign. Your impressions appear on thousands of websites that participate in the ad exchange networks on any device associated with that home’s IP, including smartphones and tablets.

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How many Search campaigns does your institution run per year? If your answer is more than one, then you may need to Search differently.™

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Prospective students and their parents are telling you a lot without “telling you” anything. If you listen carefully, you can respond effectively.

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