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Retargeting, in its infancy, was commonly thought of as creepy ads that follow you wherever you go after leaving a website. A constant reminder of that thing you almost bought but didn’t. But that’s so 2009! Retargeting has evolved over the years, and across all industries—including higher education—it remains to be one of the most effective marketing strategies for reinforcing brand and optimizing for conversions.

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Make Your Admission Dreams Come True…

April 14, 2016
10 months, 1 week ago
by Kevin Roane

One of the biggest dreams of every admission director, besides enrolling a full class on May 1, is finding the right students for their university.

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In 2015 Google named Carnegie a Premier Partner, a distinction less than 10% of digital agencies worldwide can claim.

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The More You Know: Geofencing Edition

March 24, 2016
11 months ago
by Mark Cunningham

Geofencing. Everyone’s talking about it. It’s one of the shiny new toys for digital enrollment marketers. But why? Does it really work? Where and how is it best used for higher education?

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In the wake of Google’s SERP (search engine results page) update last month, which effectively rids the page of its right rail paid search results and decreases the number of available first page ad positions, advertisers scrambled to predict its impact on the future of SEM. While some forecasted rising CPCs, others fixated on the implications for organic search and SEO. But with this new reality of seven first page ad positions, we’re betting on the basics.

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