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So you’ve got a marketing budget to reach your prospective online or adult students. Great. Now what? Where are they? How do you build an audience to market to when you don’t have the luxury of a list to buy or students with a set timeline to take a test and enter school?

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The Battle Over Branding

May 13, 2016
10 months, 2 weeks ago
by Jennifer Lonchar

I’ve heard it before: school branding is not a function of admission but rather the responsibility of marketing. Right? Branding isn’t about tangible enrollment numbers but the overall benefit of the school…

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A Traditional Approach But With a 2016 Spin

May 12, 2016
10 months, 2 weeks ago
by Jim Kelly

If supporting good marketing that converts, even if it is perceived as “traditional,” makes me a traditionalist, fine. Call me a traditionalist. Buy me the T-shirt.

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Over the past six years as we’ve built up our digital marketing services, we’ve discussed the unique ability for online advertising to reach prospective students. From specific targeting to re-engagement we’ve talked about the power of online marketing here, here, and here (among many others).

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