Menu
Join us January 17–18, 2018 for our annual Carnegie Conference!
Resources

News & Insights

5 Things I’ve Learned About SEO This Year

March 1, 2017
3 weeks, 5 days ago
by Christine Kramer

Prior to joining the Carnegie team, my understanding of Search Engine Optimization (SEO) was fairly limited. But by working with our resident SEO experts, I’ve learned a great deal about the technical components of SEO as well as the philosophy behind their methodology. Here are five higher education SEO lessons I’ve learned so far.

read more Comments

Once upon a time in a land far, far away, 250 of the most thoughtful and creative higher education marketers gathered for the annual Carnegie Conference. There was sunshine and fireworks and great food, but our story doesn’t focus on that. In season six of the #CarnegieConf, it all started with gravity and a roller coaster.

read more Comments

Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.

read more Comments

As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

read more Comments

For many colleges and universities, recruitment in China is a self-powered machine with no need for outside strategies. Plenty of schools have told me that the recruitment channels from China have been open for years, and students flow in semester after semester with hardly any effort on their part. However, there are hundreds of other schools that don’t have the notoriety of the Ivy League or a coveted location like NYC. It’s these colleges and universities that need to work a little harder to reach potential students in China.

read more Comments
Request More Information
required