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Let’s Stand and Clap for the Nudge!

June 12, 2017
1 month, 1 week ago
by Mark Cunningham

“Are my marketing efforts working?” It’s the million-dollar question that everyone is asking or expected to be able to answer. Possibly one of the toughest parts to answer is what impact all these different strategies are having on a campaign.

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Yesterday, Google unveiled their latest innovations at their Marketing Next 2017 event. And there are all sorts of cool advancements, developing opportunities, and cutting-edge capabilities unfolding!

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I recently returned from a week of great people, great networking opportunities, and great sessions on a variety of graduate admission topics at NAGAP 2017. (The conference for The Association for Graduate Enrollment Management, if you’re unfamiliar!) Salt Lake City provided a beautiful venue, and the feedback on the quality and variety of sessions was overwhelmingly positive.

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The Most Powerful Lead Generation Engine in Higher Ed

April 28, 2017
2 months, 3 weeks ago
by Jim Kelly

It’s that time of year again, the time when all your hard work and marketing efforts are measured against the results culminating on May 1, aka National College Decision Day. For some institutions, there will be celebration; for others, it will be a time to reflect on what could have been done differently. In most cases, the funnel will be analyzed: How can we get more applicants? How can we get stronger applicants? How can we reach more students with interest in a certain major or academic level of achievement? The answer is simple: through CollegeXpress.

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The Next Wave of Market Intelligence: Social Listening

April 27, 2017
2 months, 3 weeks ago
by Liz Gross

Finding and analyzing online conversations to develop data-informed strategies (The following blog was written by Liz Gross. Liz is the Market Insights Manager at the loan servicing affiliate of Great Lakes Higher Education Corporation and was a speaker at the 2017 Carnegie Conference. Find her on Twitter @LizGross144.)

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