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Why We Love Google Data Studio

Dec. 8, 2016
2 months, 1 week ago
by Rebecca Blanchette

Wondering how Google Data Studio works? This new data visualization and reporting tool is a step-up from Google Analytics views. Learn more now!

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With more than 77 million professionals on LinkedIn in the US, those in the graduate and professional education space advertising on LinkedIn have tremendous access to a huge pool of high-value recipients. With granular profile-based targeting, graduate marketers and admission officers can specify recipients by geography, job role, group membership, gender, company size, and more to make sure the advertiser’s message reaches their specific target audience.

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Why Your Brand Matters!

Nov. 28, 2016
2 months, 3 weeks ago
by Melissa Rekos

So often when we meet with enrollment and admission offices, we hear, “We need to market for enrollment, not brand.” I understand where they’re coming from. But…

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Carnegie Conference 2017 FAQs

Nov. 8, 2016
3 months, 1 week ago
by Meghan Dalesandro

The 2017 Carnegie Conference is fast approaching! We get asked regularly, “Why attend the Carnegie Conference?” Our answer: because there’s nothing else like it on the education recruitment marketing conference circuit. Nothing.

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If you’re a digital marketer in today’s world, it’s not uncommon to manage ad campaigns on multiple search engine platforms. For example, we at Carnegie utilize Google AdWords and Bing Ads to promote advertising campaigns for our higher education clients (depending on their needs). 

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