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The short answer: absolutely yes! Over the past week, you may have seen complaints from big brand advertisers after their banner ads appeared over YouTube videos posted by extremists. As a result, you may be asking yourself: what can I do to prevent this from happening to my institution’s digital advertising campaigns?

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In today’s digital world, it’s no surprise that students use search engines like Google to find information about colleges. Whether they’re doing academic- and scholarship-related searches or simply trying to get a virtual preview of student life, prospects and parents alike expect to find what they need at their fingertips. And most won’t go past the first page of search results.

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Search engine optimization should always be considered during a higher education website redesign. Learn more about what to look out for now!

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A Musician’s Guide to Your Enrollment Strategy

March 15, 2017
4 months, 2 weeks ago
by Scott Ochander

As a piano performance major in college, I practiced and performed some of the most difficult piano music out there. Engaging both hands with different concepts—your brain to master the rhythm and your heart to put feeling into the music—isn’t easy. Neither is great enrollment strategy, as I learned years later as a Vice President for Enrollment and Marketing.

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Westford, MA—March 7, 2017. Carnegie Communications recently announced a record-breaking year of success—a year in which they connected nearly 600,000 students to colleges and universities, facilitated 5.9 million student-initiated leads for their clients, and reached over 3 million students and families directly in their homes through the CollegeXpress student lead generation service.

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