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As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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For many colleges and universities, recruitment in China is a self-powered machine with no need for outside strategies. Plenty of schools have told me that the recruitment channels from China have been open for years, and students flow in semester after semester with hardly any effort on their part. However, there are hundreds of other schools that don’t have the notoriety of the Ivy League or a coveted location like NYC. It’s these colleges and universities that need to work a little harder to reach potential students in China.

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New This Year: Carnegie Clarity™!

Jan. 12, 2017
6 months, 2 weeks ago
by Rebecca Blanchette

Pairing advanced predictive analytics with personalized content, Carnegie Clarity helps higher ed institutions understand journey path and boost enrollment.

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The Best of Higher Ed Digital Marketing in 2016

Jan. 9, 2017
6 months, 2 weeks ago
by Alexa Poulin

As we kick off 2017 with great excitement as to what it will bring to the digital marketing landscape, the New Year is also a good time to look back on the “best of” what 2016 had to offer.

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5 Ways to Make Digital Personal

Jan. 6, 2017
6 months, 3 weeks ago
by Jaime Oleksik

Recently, I had the fantastic opportunity to present at a regional conference for graduate admission and marketing professionals. I felt like Ariel the first time she stepped foot on land or Jasmine when she took off on the magic carpet. (Yes, I have Disney on the brain thanks to the upcoming Carnegie Conference!) Anyway, what I’m trying to say is that graduate admission is a whole new world!

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