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Why We Love Google Data Studio

Dec. 8, 2016
5 months, 2 weeks ago
by Rebecca Blanchette

Wondering how Google Data Studio works? This new data visualization and reporting tool is a step-up from Google Analytics views. Learn more now!

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With more than 77 million professionals on LinkedIn in the US, those in the graduate and professional education space advertising on LinkedIn have tremendous access to a huge pool of high-value recipients. With granular profile-based targeting, graduate marketers and admission officers can specify recipients by geography, job role, group membership, gender, company size, and more to make sure the advertiser’s message reaches their specific target audience.

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Why Your Brand Matters!

Nov. 28, 2016
5 months, 4 weeks ago
by Melissa Rekos

So often when we meet with enrollment and admission offices, we hear, “We need to market for enrollment, not brand.” I understand where they’re coming from. But…

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If you’re a digital marketer in today’s world, it’s not uncommon to manage ad campaigns on multiple search engine platforms. For example, we at Carnegie utilize Google AdWords and Bing Ads to promote advertising campaigns for our higher education clients (depending on their needs). 

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Those Shiny New Digital Toys Can Hurt You

Nov. 8, 2016
6 months, 2 weeks ago
by Mark Cunningham

There’s an old Saturday Night Live sketch where Dan Aykroyd plays a sleazy toy company tycoon (Irwin Mainway) who tries to defend his dangerous toys for the holiday season (Bag O’ Glass, Teddy Chainsaw Bear, etc.).  It’s a sketch that comes to mind for me a lot when I see so many shiny new digital marketing capabilities being thrown around as saviors for admission and higher education marketing.

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