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News & Insights

The Battle Over Branding

May 13, 2016
9 months, 1 week ago
by Jennifer Lonchar

I’ve heard it before: school branding is not a function of admission but rather the responsibility of marketing. Right? Branding isn’t about tangible enrollment numbers but the overall benefit of the school…

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A Traditional Approach But With a 2016 Spin

May 12, 2016
9 months, 1 week ago
by Jim Kelly

If supporting good marketing that converts, even if it is perceived as “traditional,” makes me a traditionalist, fine. Call me a traditionalist. Buy me the T-shirt.

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Over the past six years as we’ve built up our digital marketing services, we’ve discussed the unique ability for online advertising to reach prospective students. From specific targeting to re-engagement we’ve talked about the power of online marketing here, here, and here (among many others).

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