Menu
Join us February 1-2, 2017 for our annual Carnegie Conference!
Resources

News & Insights

The Battle Over Branding

May 13, 2016
9 months, 1 week ago
by Jennifer Lonchar

I’ve heard it before: school branding is not a function of admission but rather the responsibility of marketing. Right? Branding isn’t about tangible enrollment numbers but the overall benefit of the school…

read more Comments

A Traditional Approach But With a 2016 Spin

May 12, 2016
9 months, 1 week ago
by Jim Kelly

If supporting good marketing that converts, even if it is perceived as “traditional,” makes me a traditionalist, fine. Call me a traditionalist. Buy me the T-shirt.

read more Comments

Over the past six years as we’ve built up our digital marketing services, we’ve discussed the unique ability for online advertising to reach prospective students. From specific targeting to re-engagement we’ve talked about the power of online marketing here, here, and here (among many others).

read more Comments
Request More Information
required