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Viewing posts by Alexa Poulin

The Best of Higher Ed Digital Marketing in 2016

Jan. 9, 2017
1 month, 1 week ago
by Alexa Poulin

As we kick off 2017 with great excitement as to what it will bring to the digital marketing landscape, the New Year is also a good time to look back on the “best of” what 2016 had to offer.

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The digital marketing landscape has exploded in higher education over the last five years. Higher ed marketers are embracing these important digital advertising strategies in their overall recruitment marketing plans. But in a space that keeps changing, it can be hard to keep up. (You don’t have to tell us—we live and breathe this every day!)

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It won’t be long before your incoming 2016 class arrives on campus, while at the same time across the country seniors will be starting their last year of high school. What is your marketing plan to get in front of those high school seniors and make them part of your next year’s prospective incoming class?

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In 2015 Google named Carnegie a Premier Partner, a distinction less than 10% of digital agencies worldwide can claim.

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Yield. It’s that time of year again. You’ve successfully combed through all those applications and have made your “yes” pile of accepted students. Once they are notified, it will be their turn to say “yes” or “no.” But have you asked yourself or your team: what are we going to do differently this year to get their “yes”?

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