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Viewing posts by Angie Ward

Why Schools Need to Claim Their Google My Business Page

March 23, 2017
4 days, 12 hours ago
by Angie Ward

In today’s digital world, it’s no surprise that students use search engines like Google to find information about colleges. Whether they’re doing academic- and scholarship-related searches or simply trying to get a virtual preview of student life, prospects and parents alike expect to find what they need at their fingertips. And most won’t go past the first page of search results.

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As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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Here at Carnegie we’ve been writing about the benefits of a well-strategized higher education Retargeting plan for years. From advising enrollment marketers on when to implement a Retargeting campaign way back in 2012 to why it’s unlike another billboard drive-by in 2013, and just last year when we wrote about why higher education marketers still need Retargeting.

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As digital marketers at Carnegie Communications, we’re actively in our clients’ Google Analytics (GA) accounts, gaining insights into how different marketing campaigns are impacting their website and enrollment needs in order to optimize our efforts or make recommendations to the school.

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Digital Byte: Why Schools Need Local SEO…Right Now

June 13, 2016
9 months, 2 weeks ago
by Angie Ward

If you’re a school that draws locally—whether you’re PreK–12, a community college, or even a continuing education program serving adults within driving distance—local search engine optimization could be the key to improving your online presence to both prospects and parents alike.

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