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Viewing posts by Gabrielle Connelly

Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.

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In today’s mobile-centric world, the most effective marketing strategies are designed around the needs of mobile users. In fact, the most recent rollout of Google updates were developed with mobile users at the forefront. But Google isn’t the only one acknowledging the shift to mobile—Facebook’s all-in on the mobile marketing game as well.

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Google officially rolled out their highly anticipated expanded text ads on Tuesday, allowing marketers to begin testing new ad copy strategies that take advantage of nearly 50% more ad text, with two 30-character headlines and one 80-character description line.

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In the wake of Google’s SERP (search engine results page) update last month, which effectively rids the page of its right rail paid search results and decreases the number of available first page ad positions, advertisers scrambled to predict its impact on the future of SEM. While some forecasted rising CPCs, others fixated on the implications for organic search and SEO. But with this new reality of seven first page ad positions, we’re betting on the basics.

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