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Viewing posts by Jennifer Lonchar

For many colleges and universities, recruitment in China is a self-powered machine with no need for outside strategies. Plenty of schools have told me that the recruitment channels from China have been open for years, and students flow in semester after semester with hardly any effort on their part. However, there are hundreds of other schools that don’t have the notoriety of the Ivy League or a coveted location like NYC. It’s these colleges and universities that need to work a little harder to reach potential students in China.

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As a partner for public institutions across the country, we’re tasked with a variety of goals when it comes to helping them with their recruitment and enrollment efforts. While a lot of our work involves digital marketing strategies to boost results across all areas of campus, a core component of how we help them is through delivering qualified names that have expressed interest in their school.  

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The Battle Over Branding

May 13, 2016
9 months, 1 week ago
by Jennifer Lonchar

I’ve heard it before: school branding is not a function of admission but rather the responsibility of marketing. Right? Branding isn’t about tangible enrollment numbers but the overall benefit of the school…

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It's About The Journey, Not Just The Destination

July 14, 2015
1 year, 7 months ago
by Jennifer Lonchar

“Look at a stone cutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred-and-first blow it will split in two, and I know it was not the last blow that did it, but all that had gone before.” — Jacob Riis

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The 12 Months of IP Targeting

Feb. 12, 2015
2 years ago
by Jennifer Lonchar

IP Select is an online marketing strategy in which home addresses are used to match a specific Internet Protocol (IP) address. This means that schools can take specific lists of students (name buys, current inquiries, non-responders, alumni, etc.), use their home address to identify the IP address of that location, and place targeted online marketing ads directly into that home. Typically the ads are shown 15–30 times a month on any device in that household connected to Wi-Fi. This is a game changer for traditional recruitment!

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