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Viewing posts tagged analytics

As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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As digital marketers at Carnegie Communications, we’re actively in our clients’ Google Analytics (GA) accounts, gaining insights into how different marketing campaigns are impacting their website and enrollment needs in order to optimize our efforts or make recommendations to the school.

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You already know you need to use data to make smart marketing decisions...but what does working with data really look like? Here, our Director of SEO and Digital Analytics gives an overview of the data-driven marketing cycle and how you can use your analytics dashboard to greatest effect.

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