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Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.

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In today’s mobile-centric world, the most effective marketing strategies are designed around the needs of mobile users. In fact, the most recent rollout of Google updates were developed with mobile users at the forefront. But Google isn’t the only one acknowledging the shift to mobile—Facebook’s all-in on the mobile marketing game as well.

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