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Viewing posts tagged Google

As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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The Best of Higher Ed Digital Marketing in 2016

Jan. 9, 2017
1 month, 1 week ago
by Alexa Poulin

As we kick off 2017 with great excitement as to what it will bring to the digital marketing landscape, the New Year is also a good time to look back on the “best of” what 2016 had to offer.

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Here at Carnegie we’ve been writing about the benefits of a well-strategized higher education Retargeting plan for years. From advising enrollment marketers on when to implement a Retargeting campaign way back in 2012 to why it’s unlike another billboard drive-by in 2013, and just last year when we wrote about why higher education marketers still need Retargeting.

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If you’re a digital marketer in today’s world, it’s not uncommon to manage ad campaigns on multiple search engine platforms. For example, we at Carnegie utilize Google AdWords and Bing Ads to promote advertising campaigns for our higher education clients (depending on their needs). 

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Digital Byte: Google Analytics' New UI

Nov. 7, 2016
3 months, 2 weeks ago
by Grant Geske

Learn about the latest changes to Google Analytics' new UI from our Director of SEO & Digital Analytics in this short digital byte. In the next couple of months, you can expect to see the top menu bar in Google Analytics disappear. The items that currently appear in this menu will be moved into the left sidebar. A search bar will also be added to allow you to easily locate what you are looking for throughout all accounts. With these changes, Google aims to create a more simple navigation and to make Google Analytics mobile responsive. Learn about these changes and many more in the vlog below!  

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