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Search engine optimization should always be considered during a higher education website redesign. Learn more about what to look out for now!

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Westford, MA—March 7, 2017. Carnegie Communications recently announced a record-breaking year of success—a year in which they connected nearly 600,000 students to colleges and universities, facilitated 5.9 million student-initiated leads for their clients, and reached over 3 million students and families directly in their homes through the CollegeXpress student lead generation service.

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Once upon a time in a land far, far away, 250 of the most thoughtful and creative higher education marketers gathered for the annual Carnegie Conference. There was sunshine and fireworks and great food, but our story doesn’t focus on that. In season six of the #CarnegieConf, it all started with gravity and a roller coaster.

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Here at Carnegie we’ve been writing about the benefits of a well-strategized higher education Retargeting plan for years. From advising enrollment marketers on when to implement a Retargeting campaign way back in 2012 to why it’s unlike another billboard drive-by in 2013, and just last year when we wrote about why higher education marketers still need Retargeting.

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