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Viewing posts tagged IP Targeting

As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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Those Shiny New Digital Toys Can Hurt You

Nov. 8, 2016
3 months, 1 week ago
by Mark Cunningham

There’s an old Saturday Night Live sketch where Dan Aykroyd plays a sleazy toy company tycoon (Irwin Mainway) who tries to defend his dangerous toys for the holiday season (Bag O’ Glass, Teddy Chainsaw Bear, etc.).  It’s a sketch that comes to mind for me a lot when I see so many shiny new digital marketing capabilities being thrown around as saviors for admission and higher education marketing.

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The digital marketing landscape has exploded in higher education over the last five years. Higher ed marketers are embracing these important digital advertising strategies in their overall recruitment marketing plans. But in a space that keeps changing, it can be hard to keep up. (You don’t have to tell us—we live and breathe this every day!)

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It won’t be long before your incoming 2016 class arrives on campus, while at the same time across the country seniors will be starting their last year of high school. What is your marketing plan to get in front of those high school seniors and make them part of your next year’s prospective incoming class?

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It’s that time of year. You’re logging into your list sources and running counts and working through the options to get the exact list size you need. From geo to GPA, you are meticulous about the parameters, ensuring that the list you’re targeting is the most optimal prospects for your school.

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