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Viewing posts tagged IP Targeting

5 Ways to Maximize Your Lists Online

March 3, 2017
3 weeks, 3 days ago
by Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

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As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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Those Shiny New Digital Toys Can Hurt You

Nov. 8, 2016
4 months, 2 weeks ago
by Mark Cunningham

There’s an old Saturday Night Live sketch where Dan Aykroyd plays a sleazy toy company tycoon (Irwin Mainway) who tries to defend his dangerous toys for the holiday season (Bag O’ Glass, Teddy Chainsaw Bear, etc.).  It’s a sketch that comes to mind for me a lot when I see so many shiny new digital marketing capabilities being thrown around as saviors for admission and higher education marketing.

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The digital marketing landscape has exploded in higher education over the last five years. Higher ed marketers are embracing these important digital advertising strategies in their overall recruitment marketing plans. But in a space that keeps changing, it can be hard to keep up. (You don’t have to tell us—we live and breathe this every day!)

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It won’t be long before your incoming 2016 class arrives on campus, while at the same time across the country seniors will be starting their last year of high school. What is your marketing plan to get in front of those high school seniors and make them part of your next year’s prospective incoming class?

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