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For many colleges and universities, recruitment in China is a self-powered machine with no need for outside strategies. Plenty of schools have told me that the recruitment channels from China have been open for years, and students flow in semester after semester with hardly any effort on their part. However, there are hundreds of other schools that don’t have the notoriety of the Ivy League or a coveted location like NYC. It’s these colleges and universities that need to work a little harder to reach potential students in China.

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