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For many colleges and universities, recruitment in China is a self-powered machine with no need for outside strategies. Plenty of schools have told me that the recruitment channels from China have been open for years, and students flow in semester after semester with hardly any effort on their part. However, there are hundreds of other schools that don’t have the notoriety of the Ivy League or a coveted location like NYC. It’s these colleges and universities that need to work a little harder to reach potential students in China.

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The Battle Over Branding

May 13, 2016
9 months, 1 week ago
by Jennifer Lonchar

I’ve heard it before: school branding is not a function of admission but rather the responsibility of marketing. Right? Branding isn’t about tangible enrollment numbers but the overall benefit of the school…

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Make Your Admission Dreams Come True…

April 14, 2016
10 months, 1 week ago
by Kevin Roane

One of the biggest dreams of every admission director, besides enrolling a full class on May 1, is finding the right students for their university.

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Have you looked into whether it’d be a good idea for your college or university to advertise on Instagram? If executed correctly, Instagram can be an incredibly effective advertising platform when it comes to generating user engagement and developing brand awareness. The social media channel is growing very quickly since opening its advertising API to the public on August 4, 2015, a major move for the Facebook-owned photo-sharing app that immediately transformed it into a major mobile advertising business to rival both Google and Twitter. Analysts at Bank of America Merrill Lynch predicted Instagram's ad revenues could reach near $1 billion in 2017, rising to as much as $3.86 billion by 2020.

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It’s that time of year. You’re logging into your list sources and running counts and working through the options to get the exact list size you need. From geo to GPA, you are meticulous about the parameters, ensuring that the list you’re targeting is the most optimal prospects for your school.

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