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Viewing posts tagged recruitment

The Most Powerful Lead Generation Engine in Higher Ed

April 28, 2017
3 weeks, 6 days ago
by Jim Kelly

It’s that time of year again, the time when all your hard work and marketing efforts are measured against the results culminating on May 1, aka National College Decision Day. For some institutions, there will be celebration; for others, it will be a time to reflect on what could have been done differently. In most cases, the funnel will be analyzed: How can we get more applicants? How can we get stronger applicants? How can we reach more students with interest in a certain major or academic level of achievement? The answer is simple: through CollegeXpress.

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Westford, MA—March 7, 2017. Carnegie Communications recently announced a record-breaking year of success—a year in which they connected nearly 600,000 students to colleges and universities, facilitated 5.9 million student-initiated leads for their clients, and reached over 3 million students and families directly in their homes through the CollegeXpress student lead generation service.

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For many colleges and universities, recruitment in China is a self-powered machine with no need for outside strategies. Plenty of schools have told me that the recruitment channels from China have been open for years, and students flow in semester after semester with hardly any effort on their part. However, there are hundreds of other schools that don’t have the notoriety of the Ivy League or a coveted location like NYC. It’s these colleges and universities that need to work a little harder to reach potential students in China.

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The Battle Over Branding

May 13, 2016
1 year ago
by Jennifer Lonchar

I’ve heard it before: school branding is not a function of admission but rather the responsibility of marketing. Right? Branding isn’t about tangible enrollment numbers but the overall benefit of the school…

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Make Your Admission Dreams Come True…

April 14, 2016
1 year, 1 month ago
by Kevin Roane

One of the biggest dreams of every admission director, besides enrolling a full class on May 1, is finding the right students for their university.

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