Menu
Join us January 17–18, 2018 for our annual Carnegie Conference!
Resources

News & Insights

Viewing posts tagged retargeting

5 Ways to Maximize Your Lists Online

March 3, 2017
3 weeks, 3 days ago
by Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

read more Comments

Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.

read more Comments

5 Ways to Make Digital Personal

Jan. 6, 2017
2 months, 2 weeks ago
by Jaime Oleksik

Recently, I had the fantastic opportunity to present at a regional conference for graduate admission and marketing professionals. I felt like Ariel the first time she stepped foot on land or Jasmine when she took off on the magic carpet. (Yes, I have Disney on the brain thanks to the upcoming Carnegie Conference!) Anyway, what I’m trying to say is that graduate admission is a whole new world!

read more Comments

Here at Carnegie we’ve been writing about the benefits of a well-strategized higher education Retargeting plan for years. From advising enrollment marketers on when to implement a Retargeting campaign way back in 2012 to why it’s unlike another billboard drive-by in 2013, and just last year when we wrote about why higher education marketers still need Retargeting.

read more Comments

Those Shiny New Digital Toys Can Hurt You

Nov. 8, 2016
4 months, 2 weeks ago
by Mark Cunningham

There’s an old Saturday Night Live sketch where Dan Aykroyd plays a sleazy toy company tycoon (Irwin Mainway) who tries to defend his dangerous toys for the holiday season (Bag O’ Glass, Teddy Chainsaw Bear, etc.).  It’s a sketch that comes to mind for me a lot when I see so many shiny new digital marketing capabilities being thrown around as saviors for admission and higher education marketing.

read more Comments
Request More Information
required