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Viewing posts tagged retargeting

I recently returned from a week of great people, great networking opportunities, and great sessions on a variety of graduate admission topics at NAGAP 2017. (The conference for The Association for Graduate Enrollment Management, if you’re unfamiliar!) Salt Lake City provided a beautiful venue, and the feedback on the quality and variety of sessions was overwhelmingly positive.

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5 Ways to Maximize Your Lists Online

March 3, 2017
2 months, 3 weeks ago
by Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

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Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.

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5 Ways to Make Digital Personal

Jan. 6, 2017
4 months, 2 weeks ago
by Jaime Oleksik

Recently, I had the fantastic opportunity to present at a regional conference for graduate admission and marketing professionals. I felt like Ariel the first time she stepped foot on land or Jasmine when she took off on the magic carpet. (Yes, I have Disney on the brain thanks to the upcoming Carnegie Conference!) Anyway, what I’m trying to say is that graduate admission is a whole new world!

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Here at Carnegie we’ve been writing about the benefits of a well-strategized higher education Retargeting plan for years. From advising enrollment marketers on when to implement a Retargeting campaign way back in 2012 to why it’s unlike another billboard drive-by in 2013, and just last year when we wrote about why higher education marketers still need Retargeting.

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