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Rooftop Targeting

Use the information you have to build the audience you don't. 

Target your audience by their location with Rooftop Targeting. Matching your list of locations (feeder businesses, campuses, etc.) to the IP address, Rooftop Targeting lets you strategically deliver relevant messages to individuals in that location connected to the wireless network.

You provide the locations, and we’ll provide the reach, frequency, and message exposure you need.

Rooftop Targeting is an effective strategy in higher education to:

  • Raise brand awareness
  • Drive event registrations
  • Build key audience pipelines
  • Reach transfer, graduate, and degree completion audiences
  • Increase brand awareness for your degree that will provide career acceleration
  • Invite your audience to an exclusive on-campus or online event
  • Build a list of likely prospects and ask them to learn more about your school, college, or degree
  • Be top of mind when this audience begins their search 

Your list drives the message

Knowing a prospect's location gives you a relevant data point on them, use this information to tailor your message:

  • Increase brand awareness for degrees that provide career acceleration
  • Invite your audience to an exclusive on-campus or online event
  • Build a list of likely prospects and ask them to learn more about your school, college, or degree
  • Be top of mind when this audience begins their search 

Contact us about integrating your traditional and digital strategies with Rooftop Targeting!

Ask us why RetargetingSocial Media Marketing, and Pay Per Click are great compliments to Rooftop Targeting.