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Social Media Marketing

Let's Get Social

Social media platforms offer extensive data that can be used for marketing segmentation, providing a powerful vehicle for influencing your audience. Capitalizing on an already engaged audience, paid social media campaigns are useful in many of the moments that matter in a student’s educational journey. From awareness and influence to driving an action, social provides endless opportunities for higher education marketing.

There’s a social strategy for all your audiences

Facebook

Target Facebook users directly by leveraging your lists and/or building new audiences based on age, geography, degree type, career industries, skills, interests, education level, and more. Remarket to those who have visited your website and provide a two-click opt-in opportunity for your 18+ audience with Facebook’s lead generation ads. This platform works for various audiences and offers multiple tactics useful for brand awareness, conversion influence, and direct lead generation.

Instagram

In a similar fashion, you can also target Instagram users directly by leveraging your lists and/or building new audiences based on age, geography, degree type, career industries, skills, interests, education level, and more. Remarket to those who have visited your website with quick videos that communicate your brand message, and now with lead generation ads, you can offer a two-click opt-in opportunity for your 18+ audience. This platform is great for undergraduate and transfer audiences and also offers multiple tactics useful for brand awareness, conversion influence, and direct lead generation.

LinkedIn

Reach prospective graduate and professional students based on pertinent factors such as industry, specific degree, career title, certifications, location, and more. A variety of native advertising methods are offered, including Sponsored Content with features like lead generation ads and Sponsored InMail campaigns, which provide one-to-one, highly personalized marketing. Linkedin is an effective platform for brand awareness, program promotion, and lead generation.

YouTube

As the second-largest search engine, YouTube has extensive reach to your audiences through interactive video. Target your audiences using criteria such as demographics, interests, and keywords, and even remarket to those who have visited your site or YouTube channel. Using in-stream, discovery, and bumper ads, this platform is a valuable tool to help increase brand awareness.

Social with a purpose

Carnegie will ensure your social campaign is designed with your audience and goals in mind for the best possible social impact.

Our design will include:

  • Audience development and testing
  • Tracking and measurement
  • Synergies with other marketing efforts
  • Proactive optimizations
  • Efficient budget allocation
  • Best-practice creative development

If you're ready to run a purposeful social media campaign, contact us today!

Ask us how PPC, Retargeting, and SEO can work with your social strategy.