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Join us January 17–18, 2018 for our annual Carnegie Conference!

Speakers

List of speakers to come. Listed below are the 2017 Carnegie Conference speakers for reference! Check back often for updates.

Joe Moore
Chairman and CEO, Carnegie Communications

Joe Moore
Chairman and CEO, Carnegie Communications

Bio to come.
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Kindra Hall
Storytelling Expert

Kindra Hall
Storytelling Expert

Kindra knows the challenges executives, top performers, and brands experience as they try to capture attention in a crowded marketplace. As Director of Marketing and then Vice President of Sales for a multi-million dollar enterprise, she focused all her efforts on identifying standout sales strategies that worked. After years of testing, one technique outperformed the rest: strategic storytelling.

Kindra is a national champion storyteller, 2014 Storytelling World Award recipient, and a former board member of the National Storytelling Network. She earned her MA in Organizational Communication and Management with a thesis that examined the role of storytelling in organizational socialization.

In 2011, she decided to put her unique approach into practice as a speaker and advisor. Today, Kindra travels the country, speaking for and working with innovative executives to teach them how to close more sales, build better relationships, and blow up their brands with the irresistible power of strategic storytelling.

Kindra has become a conference favorite for her clients who invite her back for consecutive annual events. Her presentations include revealing research, eye-opening case studies, and, of course, stories attendees will remember and retell long after the event ends. Audiences leave inspired and motivated to apply Kindra’s actionable content.
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Michael Aagaard
Senior Conversion Optimizer, Unbounce

Michael Aagaard
Senior Conversion Optimizer, Unbounce

Michael Aagaard, Unbounce’s Senior Conversion Optimizer, is widely known as one of the most passionate and enthusiastic people in the CRO industry. He strives to make the Internet a better place by inspiring companies to infuse research and testing into their marketing culture. When he is not analyzing and optimizing conversion experiences at Unbounce, you'll find him onstage somewhere on the planet preaching the CRO gospel.
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Erin Sagin
Global SMB Solutions Go To Market Lead, Google

Erin Sagin
Global SMB Solutions Go To Market Lead, Google


Erin Sagin drives content development for AdWords products on Google's Global Marketing Solutions team. Prior to joining Google, she was a PPC Evangelist at WordStream, a online marketing software provider. Erin was named on PPC Hero's Top 25 Most Influential PPC Experts lists in both 2015 and 2016 (#3 and #4, respectively). She also frequently speaks at SEM conferences and writes for industry publications. You can follow her on Twitter at @erinsagin.
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Erin Gargan
Founder, Socialite

Erin Gargan
Founder, Socialite

Erin is a nationally recognized speaker, author and founder of Socialite, an award-winning social media agency. Clients include VISA, The Oscars, Mercedes-Benz Fashion Week, ABC/Disney Television, Nelson Mandela's Legacy of Hope Foundation, Wedding.com, VISA, and others. Erin’s been featured in Forbes, BusinessWeek, Business Insider, and iTunes' ‘Top Entrepreneurs’ Podcast. The Orange County Business Journal named her one of their top “Women in Business”. The Interactive Media Awards honored her team with “Best Facebook Application.” Since 2004, she’s worked in the social media, events, and digital marketing spaces for over 100 brands.
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Melissa Rekos
EVP, Digital Services, Carnegie Communications

Melissa Rekos
EVP, Digital Services, Carnegie Communications

As Executive Vice President, Digital Services, Melissa works closely with all Regional Directors on digital marketing and recruitment programs for our clients. She truly enjoys collaborative partnerships and the challenge of creating just the right program to meet each school’s needs. She is involved from the initial meeting through the strategic planning of each account and oversees the implementation and execution of each digital project, including ongoing analysis and program evaluation. Melissa’s love for the digital space began in 1997 as a co-founder of the original Teen.com. She was instrumental in the growth and success of the business and the evolution within the teen market. In 2000, Teen People magazine named Teen.com as a Top Teen Website. Her passion and understanding of this audience continues today. She has continually grown the Carnegie Digital Services group since starting in 2010 and is a regular presenter and speaker at various conferences, educating admissions personnel about online strategies and best practices for integrating them with traditional enrollment methods. Melissa is a graduate of Western Connecticut State University with a Bachelor of Arts in Psychology.

With two daughters in college, Melissa has a great parent perspective on the college admissions process and college life in general. Her passions include her Australian Shepherd (Roxy), the ocean, college football, spending time with great friends, and country music.
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Tyler Borders
Co-founder and Principal, Dartlet

Tyler Borders
Co-fonder and Principal, Dartlet

Tyler Borders invented original and industry-leading methodology in brand strategy and personification—quickly gaining traction as one of the most potent strategy models in the industry. A Pepperdine University graduate and former agency Creative Director in Los Angeles and in Washington state, entrepreneur and founder of five startups, Tyler has transformed countless brands nationwide with his distinctive workshop- and research-based methodology. A highly praised creative talent, Tyler’s personality-driven system is purpose-built to translate reputation strategy into executable communication tools. He continues to speak, write, and innovate in the discipline of organizational brand strategy and transformation.
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Alex Lukashov
Director of Sales, AdStage

Alex Lukashov
Director of Sales, AdStage

Alex is a Director of Sales for AdStage – a cross network automation and reporting platform that helps marketers and agencies save time on LinkedIn, Facebook/IG, Twitter, Google and Bing advertising. Alex has been in marketing/software sales/management for 10+ years and worked for a variety of companies large and small. He enjoys helping marketers improve their marketing strategy/processes and building out sales strategy for entrepreneurial companies (whether in spirit or actual start ups).
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Liz Gross
Speaker and Consultant

Liz Gross
Speaker and Consultant

Dr. Liz Gross is a higher education social media scholar, practitioner, author and instructor. She teaches Social Media Measurement for Higher Ed—an online course from Higher Ed Experts, and leads social media and market research efforts for a federal student loan servicer.

She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, ACPA College Student Educators International, and the CASE Social Media and Community Conference.

Her writing has appeared in New Directions in Student Services, the Direct Marketing Association Analytics Journal, CASE Currents, and her eBook, How to Manage Social Media in Higher Education.

Liz was awarded the 2016 Outstanding Dissertation Award from the American Association of University Administrators in recognition of her research about how students use new media to communicate with faculty. You can read her work on her blog at lizgross.net, and you can find her on Twitter at @LizGross144.
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Brian Massey
Conversion Scientist, Conversion Sciences LLC

Brian Massey
Conversion Sciences LLC

Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization.

Brian has learned what works on the web through thousands of website tests. He has seen it all. His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur.

Brian's team has run hundreds of tests for higher education clients including North Central University, Northwest University and St. Edwards University. He has been invited to teach at UT Austin, Texas A&M and Baylor. He speaks at conferences including HighEdWeb, Internet Retailer, Direct Marketing Association, Content Marketing Institute, and InfusionCon.

Brian is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He created the The Conversion Scientist blog, and writes for online magazines ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.
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Wil Reynolds
Founder, Seer Interactive

Wil Reynolds
Seer Interactive

In 2002, Wil founded SEER with a vision to build an agency that puts equal focus on doing great things for its clients, its team, and the community at large. From a one-man shop in his apartment to a team of over 100 on both coasts, Wil's vision has come to life and continues to grow every day.

Wil got his start in internet marketing in '99, when he joined a web marketing agency and began spearheading SEO strategies for Fortune 500 clients. His passion for driving traffic to sites by doing RCS and analyzing the impact that traffic has on the company's bottom line has changed the face of the SEO industry and allowed him to permeate other verticals in the digital space.

Wil currently holds the role of Director of Strategy, focusing on identifying industry innovations and developing strategies across divisions to help our clients navigate the challenges their businesses face as a result of those innovations. Prior to his current role, Wil served as SEER’s Director of SEO, guiding the team and driving strategy for all SEO clients.

When he's not working with the team or speaking at conferences, Wil donates his time as an active board member of the Covenant House, an organization serving homeless and runaway youth in the Philadelphia area. Follow him at: @wilreynolds
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Vinny Sciplini
Vice President, Digital Operations and Strategy, Carnegie Communications

Vinny Sciplini
Vice President, Digital Operations and Strategy, Carnegie Communications

As Vice President, Digital Operations and Strategy, Vinny is responsible for understanding clients’ business goals and translating those goals into effective digital marketing strategies. He oversees all Digital operations, including Carnegie’s integrated paid search, social media advertising, and organic search product offerings.

Vinny has over 15 years of digital marketing experience across several verticals, including retail, nonprofit, medical, and higher education. In his previous role with Charles River Interactive, Vinny was responsible for managing the strategic direction of the entire Search Marketing Department, providing day-to-day leadership to a team of over 20 experienced paid search/social, SEO, and analytics professionals. Before embarking in a career in digital advertising, Vinny was an Operations Manager for the financial research company Dalbar and a Technical Director for Walt Disney World’s Pleasure Island.

Originally from Queens, New York, Vinny currently lives in Shrewsbury with his wife and two kids. He spends most of his time watching his son row for the Saint John’s High School crew team and daughter play field hockey for Worcester County United and lacrosse for Shrewsbury. When he’s not on the field, Vinny likes to spend time working on his baseball memorabilia collection, rooting for the New York Yankees, and visiting Lake Winnipesaukee in New Hampshire.
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Grant Geske
Director of SEO and Digital Analytics, Carnegie Communications

Grant Geske
Director of SEO and Digital Analytics, Carnegie Communications

Grant joined Carnegie in 2015 as Director of SEO and Digital Analytics. In this role, Grant leads Carnegie’s efforts to offer client support, education, execution, reporting, and analysis of their digital marketing programs. A self-proclaimed tech geek, he has over 10 years of experience in data science, informatics, and digital analytics. Before joining Carnegie, he was the Manager of Digital Analytics at Johnson and Wales University, where he ensured the digital experience of the JWU community was captured and analyzed.

Before entering the world of higher education marketing, Grant combined his love for all things tech, science, and analytics to develop a highly publicized interactive learning platform that he used to teach high school chemistry at Cushing Academy.

Grant has a BS in Chemistry from St. Norbert College, a small liberal arts school in eastern Wisconsin; an MS in Computational Chemistry from Utah State; and a PhD in Organic Chemistry and Chemical Biology from the University of Wisconsin. He is married with four children under the age of 12, and he loves biking, the outdoors, and, most importantly, spending time with his family.
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Trent Gilbert
Vice President for Enrollment Management and Communications, Monmouth College and Principle, Render Experiences

Trent Gilbert
Vice President for Enrollment Management and Communications, Monmouth College and Principle, Render Experiences

He's critiqued more bathrooms and dorm carpets then he cares to share! Trent Gilbert has been on more than 300 college tours and seen the good, the bad, and the ugly. He now serves as both Vice President for Enrollment Management at Monmouth College, a selective liberal arts college situated in Monmouth, Illinois, and Chief Operating Officer of Render Experiences, a higher education consulting firm specializing in the campus visit. In his time as a consultant with Render Experiences, and formerly TargetX, Trent helps college and university clients better stage authentic campus visit experiences. Today, Trent is one of the nation’s leading experts on the campus visit and recruitment strategy. By bringing his on-campus knowledge as a VP and his consulting background, Trent has presented for and worked with tour guides, admission offices, presidents, and board members across the country on issues facing higher education and has preached the tenets of the experience economy and the importance of understanding generational differences amongst the student audience. He has been quoted across mainstream media and has been featured in articles in U.S.News & World Report, The New York Post, The Chicago Tribune, and University Business Magazine.
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Annie Cushing
Chief Data Officer, Outspoken Media

Annie Cushing
Chief Data Officer, Outspoken Media

Annie Cushing lives for data. By day she gathers it, gives it a good home, and makes it runway ready. By night she dreams about her next vis fix. The only thing that thrills her as much as getting knee deep in data is teaching other marketers how to sexy up their data. But she sometimes she takes her sexy data analogies too far. YMMV.
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Marcus Hanscom
Director of Graduate Admission, Roger Williams University

Marcus Hanscom
Director of Graduate Admission, Roger Williams University

Marcus Hanscom is an established higher education marketing and enrollment management professional and consultant, having served in a variety of roles working with undergraduate and graduate students for more than 10 years. He currently serves as Director of Graduate Admission at Roger Williams University in Bristol, Rhode Island, where he helped facilitate double-digit percentage gains in prospects, applicants, and enrollments in his first full admission cycle in 2016. He previously worked in progressive roles in undergraduate and graduate admission at the University of New Haven in West Haven, Connecticut.

Marcus has presented widely on marketing strategies for adult and graduate students at national and regional conferences for Aslanian Market Research, Carnegie Communications, NAGAP, NEGAP, STAMATS, TxGAP, and others, and he formerly served for two terms on the NAGAP Board of Directors. He was awarded the Future Leader Award by NAGAP in 2012 and was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.
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Mike Horn
Senior Director, Office of Marketing and Communications, University of Georgia

Mike Horn
Senior Director, Office of Marketing and Communications, University of Georgia

Mike Horn is a marketing strategist with extensive experience driving digital communications and online marketing strategies. Horn currently serves as the Senior Director of Marketing and Communications for the Terry College of Business at the University of Georgia, where he oversees media relations, advertising, creative services and a variety of digital channels for the college. Prior to joining Georgia, Horn served as Director of Marketing for UT Austin. Under his leadership, UT Austin’s social media accounts have consistently ranked among the top higher education channels in the U.S. In a 2013 ranking, the Times Higher Education ranked UT’s Twitter account as the No. 1 account for social authority among all top U.S. and U.K. university Twitter accounts.

Previously, Horn worked as a product manager at Dell, driving new products from idea conception to launch with over 50 successful global launches over the course of 11 years. In his last role, Horn developed a multi-year, multi-million dollar e-commerce, online support, and customer experience roadmap for dell.com.

Horn holds an MIS degree from the University of Tulsa and an MBA from the McCombs School of Business at UT Austin.
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Liz Ruggi
Account Strategist, Google

Liz Ruggi
Account Strategist, Google

Liz is an Account Strategist at Google who empowers agencies to drive growth for their clients utilizing Adwords. Prior to joining Google she worked in Digital Sales at AOL/The Huffington Post, working on both programmatic and brand advertising strategies for Unilever, Capital One, and Home Depot. A frequent speaker at SEM industry conferences, she strives to help businesses realize their full potential through strategic partnerships with Google
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Scott Ochander
Co-founder, Dartlet

Scott Ochander
Co-founder, Dartlet

Scott D. Ochander is Co-founder of Dartlet, a leading reputation research and strategy consultancy based in the Pacific Northwest, specializing in organizational transformation, enrollment and reputation growth strategies in higher education. Dartlet is known for its highly innovative consensus research methods, best practice models for change management, large-group facilitation techniques, and award-winning marketing strategy.

Scott pioneered a consensus-building reputation management model in sectors where stakeholders matter, helping to bring transformation to companies and industries of all shapes and sizes. Once an active Vice President for Enrollment and Marketing and Chief Marketing Officer at universities, Scott is regarded as an expert in reputation strategy implementation with a career tally of more than 45 brand development projects and counting. Scott has led the reputation strategy programs at some of the largest and most prestigious companies and universities in the world, demonstrating tangible results that move the needle.

Scott is a graduate of Western Michigan University and earned two degrees: a bachelor’s degree in business administration, and a bachelor of fine arts in music. In 2001, he earned a MBA from Central Michigan University.
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