Lead Generation
Target the Right Audience Based on Specific Admission Criteria
Carnegie's network of websites offers colleges an effective lead generation solution. When students register on one of our sites, they see your custom interstitial full-page ad, complete with copy, logo, and images. Reach only those students who have shown an interest in your institution, segmented by specific demographics important to your recruitment efforts.
Lead generation provides the opportunity to save money by recruiting the most appropriate students for your institution. Whether you choose the unlimited or pay-per-lead option, you control the investment and know exactly how much to budget.
Rate Options
Unlimited Leads
Your interstitial ad is placed on our CollegeXpress network. No cap is placed on the number of student leads you receive. This method is recommended for colleges with a large criteria set.
Pay-Per-Lead
Your interstitial ad is placed on our CollegeXpress network. You pay only for the leads you receive that are non-duplicates of your prospect pool. This method is recommended for colleges with a narrow criteria set.
Search Criteria
With our list of criteria, you regulate the size of the pool of students you reach. Select criteria includes:
- Gender
- Age (min., max., range)
- Major
- Ethnicity
- Geography (national, state, ZIP code)
- HS grad year
- Enrollment year
- Career interest
Delivery of Leads
Because response time is critical we deliver your leads in a timely fashion. Choose from:
- Real-time posting to e-mail or FTP
- Daily or weekly posting to e-mail or FTP
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