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Reputation Strategy & Research

Organizations, just like people, must have a clear sense of who they are in order to communicate and behave most effectively. Reputation strategy is the science of discovering who your institution is, from the inside-out. Armed with this foundational understanding, all marketing and communication efforts are aligned across the enterprise. When an organization truly becomes human and identifies its DNA, success is realized in countless ways.

Carnegie partners with Dartlet, an industry-leader and pioneer in reputation strategy and research. Dartlet is a team of strategists delivering an original methodology refined for over a decade, based on high-volume, consensus-building workshops and quantitative research. Dartlet’s interactive workshops, proprietary online software, and mass-audience mega workshops mean the entire organization can be involved in the solution. In industries like higher education—where shared governance is critical—Dartlet’s inclusive philosophy is in a league of its own.

Gain clarity for your next marketing campaign with this specialized suite of services.

Contact us to learn more about the process!

Research and strategy services include:

  • Live & online workshops
  • Market research
  • Competitive audits
  • Messaging platform
  • Master strategy 
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