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Client Success Stories

Proven Results

The return on your investment is most important to us. Through continuous feedback and analysis, we strive to review the effectiveness of all our programs. Your success in the market place is our highest concern and we strive to create products that work for our clients throughout their recruitment and marketing cycles.

Profile 1

A Private college in Pennsylvania with approximately 2,000 undergraduate students

With a target market that included a national pull of students who had scored approximately 110–127 on the PSAT, this institution was able to generate over 6,600 inquiries through Private Colleges & Universities in 2011.

Much of this success can be contributed to building brand recognition through continuous participation. This college kept a consistent plan throughout the years, and their inquiry numbers and results continued to grow.

Year

Inquiries Delivered from Carnegie

Applications

Admitted Students

Enrolled Students

2007

3,223

149

82

12

2008

4,297

158

81

12

2009

5,238

168

86

13

2010

6,615

240

100

22

 

Profile 2

A large public university in California with approximately 11,000 Undergraduate Students

With an investment in Public Colleges & Universities, this institution enrolled 62 students where their first source was PC&U. Through consistent branding, exposure, and message reinforcement, this marketing strategy paid off with 631 applicants for their 2011 class.

2011

TOTAL

Applications: 1st Source was Public Colleges & Universities

631

Freshmen Enrolled: 1st Source was Public Colleges & Universities

62

 

Profile 3

An M.B.A. program at a large, public University in Texas

This institution hired Carnegie for development and executive of a comprehensive digital marketing strategy. Through SEO, SEM, PPC, and display advertising, Carnegie helped the program achieve astounding results in its one-year campaign. The client has signed a contract for a second year and increased its digital spend to shift marketing dollars into an area which is clearly working for them.

Pay-Per-Click

  • 389,161 impressions were delivered
  • 1,090 clicks
  • 44 conversions
  • CTR: .28%
  • Conversion Rate: 4%

Online Display and Retargeting:

  • 9,330,499 outreach display impressions were delivered for the program
  • 6,501 clicks occurred directly on the Display ads, CTR: .07%
  • 7 one click conversions (.11% conversion rate) and 130 view through conversions occurred from Online Display since this tracking was put in place. 
  • 341,374 Retargeting impressions were delivered for the program
  • 236 clicks occurred directly on the Retargeting ads, CTR: .07%
  • 16 one click conversion (6.78% conversion rate) and 1,417 view through conversions occurred from the Retargeting ads since this tracking was put in place.

Information Session Registrations were up 94 prospective students (31%) year over year.
Information Session Attendance was up 55 participants (29%) year over year.

Profile 4

Private college in Northern California with approximately 4,500 undergraduate students

With a 12-state target market that included students who have scored approximately 110–127 on the PSAT and an additional focus on students that indicated interest in studying in a Christian environment, this college was able to enroll 68 students who indicated that Private Colleges & Universities was a first source. 

2011

TOTAL

Applications: 1st Source was PC&U

470

Admits: 1st Source was PC&U

225

Freshmen Enrolled: 1st Source was PC&U

68

 

Profile 5

An Adult Education Program in the Northeast

Through a three-month SEO and PPC campaign, our digital team was able to deliver significant results for this program to drive brand recognition and website traffic.

Metric

TOTALS

Percent Increase in

3 Months

Page Views on Program’s Site

4,639

322%

Unique Visitors on Program’s Site

3,602

351%

 

Profile 6

A Graduate School at a large public institution in the northeast

This graduate school hired Carnegie to conduct a comprehensive program viability study. The purpose of this study was to gather data and information to help decision makers design and implement new programs of study. By combining an environmental scan, competitive analysis, and survey research, Carnegie was able to gauge the potential of each of the proposed programs. We were also able to provide important programmatic and delivery direction and insight on how to market the new programs. The data also satisfied the due diligence requirements of the state higher education authorities and accrediting agencies who had to sign-off on the new programs. Ultimately, the research allowed the school to confidently move forward with a few selected programs.

Profile 7

A private college in Pennsylvania with an enrollment of 4,500 undergraduate students

This school contracted with Carnegie to use CollegeXpress, which gave the college immediate access to students who have indicated their school as one of their top choices, plus access to our database of over 3.5 million current high school students to search through and conduct outreaches to as often as they wanted. Through five distinct outreach campaigns, the college generated many leads and lauded Carnegie with the following praise:

"CollegeXpress has allowed us the opportunity to reach prospective students in a unique and inviting way. Different than typical searches, e-mails are sent via CollegeXpress and we aren't purchasing a large quantity of names that we'll never convert. With the robust volume of names available via CollegeXpress, I highly recommend it to other admissions offices."

Outreach Campaign

Delivered

Leads

Intelligence Studies - Females/Diversity

12,262

188

Sciences Programs

124,508

775

Hospitality Management Major

10,432

80

School of Business

68,078

91

Public Health

197,161

234