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About Carnegie

The Carnegie Story

Three decades of experience helping colleges find the right students. (And vice versa.)

We’ve been in the higher education business for more than 30 years, making it our mission to help students select the right college and to help colleges and universities find the right students. Over three decades we have continued to evolve to respond to the ever-changing expectations of students, infusing digital savvy and good old-fashioned experience.

 A look back at three decades...

“Back in the day,” circa 1985, students found their educational match reading through Private Colleges & Universities. Ten years later they looked to, our leading college search website. We then expanded our reach to public institutions and specialized segments catering to students’ academic areas of interest. We added a data warehouse and reinforced so that it became the most powerful lead generation platform available in the market. Staying ahead of the curve in higher education marketing, we dove deeper into the digital world and were the first to provide digital marketing strategies for higher education.


We approach our client relationships with energy and a team-like mentality. We look outside as well as inside our industry for inspiration. We’re humbled by the partnerships we’ve made and the smart people we get to work with day in and day out. And we’re looking forward to more successes together.

We’re moving forward, pushing boundaries, and challenging the status quo in higher education marketing. This is how we’ve partnered with over 500 colleges and universities, created a leading college search website and relied-upon lead generation platform, developed a must-attend higher education marketing conference, and pioneered digital marketing for higher education.


New tools, new technology, new talent...we’ll be on top of it for our partners, because this is what we do. This is what we love to do.

What was true 30+ years ago is still true today: we love what we do, and we’re always moving forward.

We Are Carnegie. Let’s Go!

Carnegie Timeline

From the founding of Carnegie in 1983, to the forging of the New Carnegie in 2012, the business has evolved through the years.

  1. Carnegie Communications founded

  2. Pilot Edition of PC&U published

  3. Inaugural Editions of PC&U published

  4. Science & Engineering Edition published

    Multicultural Edition Published

  5. Health & Medicine Edition published

  6. launched

  7. Christian Colleges & Universities published

    Carnegie Agencry launched

  8. American Colleges & Universities published

  9. Alloy, Inc. acquires PC&U magazines

  10. Alloy Education formed as a division of Alloy, Inc.

  11. Careers & Colleges magazine acquired

  12. Wintergreen Orchard House acquired

  13. Transfer Edition published

    Porter Sargent Handbooks acquired

  14. Catholic Colleges & Universities published

  15. CollegeXpress Lead Service launched

    Digital Services division launched

    Public Colleges & Universities published

  16. Carnegie reforged from Alloy Education