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Open Positions

Senior Digital Advertising Specialist

Carnegie Dartlet is looking for a motivated full-time Senior Digital Marketing Specialist to join our Digital Services division. This position is located in our Westford, Massachusetts office.

As a Senior Digital Marketing Specialist, you will be responsible for managing the creation, successful implementation, and ongoing optimization of digital display, PPC and social media campaign activities for our education clients. Reporting to the Vice President, Digital Operations and Strategy, you will work closely with our entire Digital Marketing Team to execute daily management of strategies, which could include paid search, display, Retargeting, IP Targeting, and pre-roll, as well as various campaigns on social media. You will also research quotes for client estimates, develop proposals, pull reporting and billing, and provide assistance with Google Analytics and executive summaries and other client reporting as needed by the Digital Team. You will play a vital role in supporting a digital advertising team that prides itself on developing innovative strategies for our higher education clients.

Qualifications

  • Bachelor's degree
  • 5+ years of demonstrable success in digital advertising campaign management (or relevant experience)
  • 5+ years experience managing digital campaigns and working with clients
  • 5+ years experience using Google AdWords, Bing, and Yahoo
  • 5+ years experience using social media campaign management platform(s)
  • Hands-on operation of ad serving and management of ongoing campaigns
  • Experience with implementation of ad tags, third-party management tools, and publisher UIs
  • Detail oriented
  • Interest in new technologies and the desire to expand skill set
  • Energy and enthusiasm for the success of our clients
  • Solid data analysis experience
  • Strong skills in Microsoft Excel
  • Familiarity with Acquisio or other reporting software a plus
  • Supervision or management of team

Responsibilities

  • Manage multiple client display, PPC, and social media advertising campaigns
  • Assist with campaign strategy development, including proposal development
  • Meet with clients to determine their search marketing objectives and goals, for PPC, Display, Retargeting and Social Advertising campaigns.
  • Optimize, research, reporting and billing for campaigns on a regular basis
  • Provide analysis for campaigns from Google Analytics
  • Work on special projects as needed to support the digital team
  • Stay on top of industry trends and best practices with an understanding of how they can be applied to campaigns
  • Be a team player, who enjoys a fast-paced, fun environment!

Here’s why you should work for us:

Okay, now that you’ve read all the technical stuff…

Looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the higher education marketing industry? You should join us! We’re a fast-growing, innovative team within a well-established company with an unmatched reputation.

Besides getting to do work we’re passionate about, here are some of our favorite parts about working at Carnegie Dartlet:

  • Growing company with a family feel
  • Reverse commute from Boston—avoid the traffic!
  • Flexible work environment
  • Fun office events and laid-back culture
  • Half-day summer Fridays
  • Industry exposure through Carnegie Dartlet's blog, social media, and other forums
  • Entrepreneurial approach and spirit
  • Open work space promoting collaboration and team learning

About Carnegie Dartlet:

For more than 30 years, Carnegie Dartlet has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. For more information or to submit your cover letter and résumé, please email careers@carnegiedartlet.com. No phone calls, please.