Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

St. John Fisher College Case Study
St. John Fisher College Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our Partnerships.

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Our Events.

Date/Time Event
Apr 21, 2024 - Apr 23, 2024
Ohio Association for College Admissions Counseling Annual Conference
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Apr 24, 2024
Personification Is King
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Jul 23, 2024
Slate Tiny Trainings | In the Page of Enlightenment: Slate Hosted Application Pages
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Our News + Insights.

Brand Strategy | Apr 11
In the realm of higher education, the art of brand activation goes well beyond marketing. It is the dynamic process of breathing life into the brand, transforming institutional values and visions into lived experiences and tangible outcomes.
Digital Marketing | Apr 09
As a higher-ed marketer, you want to make data-driven decisions to maximize the results of your marketing efforts. However, when it comes to tracking the effectiveness of your Search Engine Optimization (SEO) strategy, it can be intimidating to know where to begin. What data is most valuable to your institution and its goals? What metrics and key performance indicators (KPIs) should you be monitoring?
Integrated Research | Apr 08
March Madness isn’t just about the excitement of buzzer-beaters and underdog victories; it’s also a stage where colleges and universities can shine or fade in the eyes of the public.
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Digital Marketing | Apr 05
Carnegie is proud to announce that our talented partners have achieved extraordinary success at the 39th Annual Educational Advertising Awards.
Brand Strategy | Mar 25
Looking to enhance your institution’s brand strategy? Whether you're starting from scratch or want to refresh your current approach, our Brand Strategy Toolkit is your essential guide.
Enrollment Strategy | Mar 21
Data tells us things we can’t always see—both in communities close to us and those far away. For colleges recruiting students, this kind of demographic data is an invaluable resource.
Carnegie News | Mar 06
Google named Carnegie’s digital marketing team as a 2024 Google Premier Partner! 
Artificial Intelligence | Mar 05
There’s concern that overreliance on AI could make our enrollment and marketing efforts less authentic. The human component of this work — forming meaningful connections to help students and families make a huge decision — is precious and should be protected. But, this new technology doesn’t have to make what we do any less human. 
Digital Marketing | Feb 22
Today’s graduate enrollment management landscape is incredibly challenging. The industry is facing a wide variety of intersecting issues—budget shortfalls, more competition than ever, changing market dynamics, a decline in test takers, and increased consumer privacy and data protection. All these challenges mean it’s essential to reconsider and weigh the pros and cons of how things are done on your campus. One of the biggest decisions is whether or not to centralize or decentralize your graduate marketing efforts.
Carnegie News | Feb 08
The National Small College Enrollment Conference has been connecting higher education professionals for 35 incredible years. NSCEC is the only conference that puts a special emphasis on the unique challenges that smaller institutions face, with support for every role from marketer to enrollment officer to student success staff and beyond.
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Carnegie announces the acquisition of Fire Engine RED's Student Search service.

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