Join us January 23-24, 2019 for our annual Carnegie Conference!
Strategic Communications Planning

Nothing in higher education marketing should happen by accident

This is a communications intervention. Your enrollment communications should be purposeful, using timing, technology, personalization, and audience segmentation to your greatest advantage. Carnegie provides communications consulting alongside your digital marketing and/or lead generation services, or as a standalone service, when communications expertise is needed.

Carnegie’s expert staff will lead you through an assessment, strategic planning, and tactical design engagement that will connect your day-to-day activities to your big-picture goals.

Audit and Gap Analysis

Carnegie’s communications audit and gap analysis will confirm what you’re doing well and identify areas for improvement. This audit will cover your audience segmentation, personalization, frequency, and mix of communication channels. 

Strategic Plan

A custom strategic communications plan will be designed for you and in support of your institution’s enrollment marketing goals. This high-level overview will be the compass by which your communications planning will be prioritized.

Communications Map

The communications map will guide day-to-day execution of your communications plan. The map is a detailed, month-by-month, audience-by-audience picture of your communications plan for the entire recruitment cycle.

Together the strategic plan and your communications map is the perfect educational tool to show off your enrollment communications efforts to interested stakeholders.

Ready to design a communications plan that surpasses your prospects’ expectations? Let’s Go! Contact us for a custom engagement.

Ask us how CollegeXpress and Digital Marketing strategies can be incorporated into your enrollment marketing.