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How to Use Social Media to Generate Student Leads

June 16, 2017
3 months, 1 week ago
by Alexa Poulin

When higher education marketers and admission teams think of social media, most associate it with their organic institutional pages where prospects, students, and alumni can all connect. And while organic social media is a great way to engage these audiences, paid social media should not be overlooked when it comes to lead generation.

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Some Snow Never Melts: A Legend Retires

June 14, 2017
3 months, 1 week ago
by Meghan Dalesandro

The 2001 NACAC conference in San Antonio was the first time I met him. It was just a couple weeks after 9/11 and with that came smaller than usual crowds. But despite the low attendance, there was always a line for one thing: Ken Snow.

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Let’s Stand and Clap for the Nudge!

June 12, 2017
3 months, 2 weeks ago
by Mark Cunningham

“Are my marketing efforts working?” It’s the million-dollar question that everyone is asking or expected to be able to answer. Possibly one of the toughest parts to answer is what impact all these different strategies are having on a campaign.

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Yesterday, Google unveiled their latest innovations at their Marketing Next 2017 event. And there are all sorts of cool advancements, developing opportunities, and cutting-edge capabilities unfolding!

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I recently returned from a week of great people, great networking opportunities, and great sessions on a variety of graduate admission topics at NAGAP 2017. (The conference for The Association for Graduate Enrollment Management, if you’re unfamiliar!) Salt Lake City provided a beautiful venue, and the feedback on the quality and variety of sessions was overwhelmingly positive.

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