In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

The 2018 Carnegie Conference will be here before you know it!

Prior to joining the Carnegie team, my understanding of Search Engine Optimization (SEO) was fairly limited. But by working with our resident SEO experts, I’ve learned a great deal about the technical components of SEO as well as the philosophy behind their methodology. Here are five higher education SEO lessons I’ve learned so far.

Once upon a time in a land far, far away, 250 of the most thoughtful and creative higher education marketers gathered for the annual Carnegie Conference. There was sunshine and fireworks and great food, but our story doesn’t focus on that. In season six of the #CarnegieConf, it all started with gravity and a roller coaster.

Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.