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Google Optimize for Higher Ed Marketers

April 24, 2017
7 months ago
by Grant Geske

If you’re a college or university marketing professional wondering how Google Optimize can be used to create website enhancements that can positively impact enrollment, check out this vlog. In just eight minutes, we’ll go over how this free testing tool that integrates easily with your website’s Google Tag Manager and Google Analytics can quickly and easily run A/B tests to identify areas where your website performance can be improved.

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Make your alumni proud of their alma mater…and come back and give back! Working on a college campus allows you the fortunate opportunity to watch like a proud parent as students walk across the stage each spring and receive their college diplomas. I’m sure these students walk away feeling proud of their accomplishments and have a love for their school like no other. The challenge every campus faces is capturing that moment so these new alumni feel compelled to donate to the school or enroll again as a graduate student.

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Research tells us most college-bound high school students will have a short list of schools from which they’ll choose by spring of their junior year, which means the next two to three months will be critically important for admission marketers across the country. But how do you get your school on that short list? Sure, you can buy names, mail them a search piece, and send a series of e-mails…but everyone is doing that in one way or another. How can you set yourself apart?   

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Is YouTube Still Safe for Higher Ed Advertising?

March 29, 2017
7 months, 3 weeks ago
by Vincent Sciplini

The short answer: absolutely yes! Over the past week, you may have seen complaints from big brand advertisers after their banner ads appeared over YouTube videos posted by extremists. As a result, you may be asking yourself: what can I do to prevent this from happening to my institution’s digital advertising campaigns?

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In today’s digital world, it’s no surprise that students use search engines like Google to find information about colleges. Whether they’re doing academic- and scholarship-related searches or simply trying to get a virtual preview of student life, prospects and parents alike expect to find what they need at their fingertips. And most won’t go past the first page of search results.

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