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I recently returned from a week of great people, great networking opportunities, and great sessions on a variety of graduate admission topics at NAGAP 2017. (The conference for The Association for Graduate Enrollment Management, if you’re unfamiliar!) Salt Lake City provided a beautiful venue, and the feedback on the quality and variety of sessions was overwhelmingly positive.

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The Most Powerful Lead Generation Engine in Higher Ed

April 28, 2017
8 months, 3 weeks ago
by Jim Kelly

It’s that time of year again, the time when all your hard work and marketing efforts are measured against the results culminating on May 1, aka National College Decision Day. For some institutions, there will be celebration; for others, it will be a time to reflect on what could have been done differently. In most cases, the funnel will be analyzed: How can we get more applicants? How can we get stronger applicants? How can we reach more students with interest in a certain major or academic level of achievement? The answer is simple: through CollegeXpress.

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The Next Wave of Market Intelligence: Social Listening

April 27, 2017
8 months, 3 weeks ago
by Liz Gross

Finding and analyzing online conversations to develop data-informed strategies (The following blog was written by Liz Gross. Liz is the Market Insights Manager at the loan servicing affiliate of Great Lakes Higher Education Corporation and was a speaker at the 2017 Carnegie Conference. Find her on Twitter @LizGross144.)

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Google Optimize for Higher Ed Marketers

April 24, 2017
8 months, 4 weeks ago
by Grant Geske

If you’re a college or university marketing professional wondering how Google Optimize can be used to create website enhancements that can positively impact enrollment, check out this vlog. In just eight minutes, we’ll go over how this free testing tool that integrates easily with your website’s Google Tag Manager and Google Analytics can quickly and easily run A/B tests to identify areas where your website performance can be improved.

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Make your alumni proud of their alma mater…and come back and give back! Working on a college campus allows you the fortunate opportunity to watch like a proud parent as students walk across the stage each spring and receive their college diplomas. I’m sure these students walk away feeling proud of their accomplishments and have a love for their school like no other. The challenge every campus faces is capturing that moment so these new alumni feel compelled to donate to the school or enroll again as a graduate student.

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