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Here at Carnegie we’ve been writing about the benefits of a well-strategized higher education Retargeting plan for years. From advising enrollment marketers on when to implement a Retargeting campaign way back in 2012 to why it’s unlike another billboard drive-by in 2013, and just last year when we wrote about why higher education marketers still need Retargeting.

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“Yield is going to be important this year.”

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12 Days of Digital

Dec. 9, 2016
9 months, 2 weeks ago
by Jaime Oleksik

What do higher education marketers want this year? These 12 digital marketing tips! (They’re way more useful than dancing ladies, leaping lords, and partridges in pear trees anyway.)

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Why We Love Google Data Studio

Dec. 8, 2016
9 months, 3 weeks ago
by Rebecca Blanchette

Wondering how Google Data Studio works? This new data visualization and reporting tool is a step-up from Google Analytics views. Learn more now!

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With more than 77 million professionals on LinkedIn in the US, those in the graduate and professional education space advertising on LinkedIn have tremendous access to a huge pool of high-value recipients. With granular profile-based targeting, graduate marketers and admission officers can specify recipients by geography, job role, group membership, gender, company size, and more to make sure the advertiser’s message reaches their specific target audience.

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