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Join us January 17–18, 2018 for our annual Carnegie Conference!
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Viewing posts by Alexa Poulin

The Carnegie Communications team is excited to be attending NACAC in Boston this year. Read what our team had to say about it!

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How to Use Social Media to Generate Student Leads

June 16, 2017
3 months, 1 week ago
by Alexa Poulin

When higher education marketers and admission teams think of social media, most associate it with their organic institutional pages where prospects, students, and alumni can all connect. And while organic social media is a great way to engage these audiences, paid social media should not be overlooked when it comes to lead generation.

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5 Ways to Maximize Your Lists Online

March 3, 2017
6 months, 3 weeks ago
by Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

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The Best of Higher Ed Digital Marketing in 2016

Jan. 9, 2017
8 months, 2 weeks ago
by Alexa Poulin

As we kick off 2017 with great excitement as to what it will bring to the digital marketing landscape, the New Year is also a good time to look back on the “best of” what 2016 had to offer.

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The digital marketing landscape has exploded in higher education over the last five years. Higher ed marketers are embracing these important digital advertising strategies in their overall recruitment marketing plans. But in a space that keeps changing, it can be hard to keep up. (You don’t have to tell us—we live and breathe this every day!)

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