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Viewing posts by George LaRochelle

Landing Page Form Best Practices

July 12, 2016
1 year, 3 months ago
by George LaRochelle

A good landing page is paramount to a successful digital marketing campaign.

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Everyday more and more e-mails are opened on mobile devices, and that’s especially true for the younger generations. Looking at our analytics over the last three months for all e-mails we sent to high school–aged students, 62% of opens were on a mobile device. Digging further, iPhone was far and away the top device opening those e-mails.

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Google confirmed that their mobile-friendly algorithm rolled out on April 21. Many people called this “Mobilegeddon,” because it was supposed to completely upend mobile search results. If your site was optimized for mobile, you didn’t have much to worry about; if your site wasn’t optimized . . . things were supposed to take a turn for the worse. So, what really happened? And what happens next?

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We look at reducing friction to increase conversions in this edition of our Landing Pages 101 series. And to achieve higher conversion rates, you need to make sure you reduce friction as much as possible.

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What is Attention Ratio? Landing Pages 101

Jan. 9, 2015
2 years, 9 months ago
by George LaRochelle

In this installment of Landing Pages 101, we are going to take a look at something that is very important if you are focused on conversion: attention ratio.

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