Westford, MA—March 7, 2017. Carnegie Communications recently announced a record-breaking year of success—a year in which they connected nearly 600,000 students to colleges and universities, facilitated 5.9 million student-initiated leads for their clients, and reached over 3 million students and families directly in their homes through the CollegeXpress student lead generation service.
Carnegie changed the enrollment marketing landscape 30 years ago when they launched their innovative publication Private Colleges & Universities magazine. Over time, and in response to the online revolution, Carnegie has continually enhanced the service. Now called CollegeXpress, this comprehensive multi-channel marketing solution includes Private and Public Colleges & Universities (PC&U) publications, e-mail outreach, and an extensive online presence. With access to more student names than any other company, industry-leading digital marketing, and high-quality content, CollegeXpress connects qualified students to the right colleges and colleges to well-suited students. In 2016, more than 500 partner colleges participated.
At the core of this service is Carnegie’s leading website, CollegeXpress.com. With content and tools for students, parents, and counselors, the website had over 500,000 visitors a month in 2016. It includes an impressive array of information from experts, plus extensive college and scholarship data and search opportunities. In addition, each year scholarships are awarded to deserving students through company-sponsored aid.
“From day one, our approach has been reaching and providing students information based on their specific interests. In turn, our clients receive pre-qualified leads,” said Joe Moore, Chairman and CEO of Carnegie. “Thirty years ago that was achieved solely through print. Today, it is accomplished through those same traditional channels plus a comprehensive digital strategy. Our company is the leader in providing custom digital solutions to colleges, so it was easy for us to apply our expertise to PC&U and evolve it into CollegeXpress. That evolution resulted in year after year of record student engagement, inquiry delivery, and results for our clients."
Carnegie Communications has been at the forefront of integrated, response-driven enrollment marketing and recruitment for over 30 years. Through customized, cutting-edge digital solutions and a multi-channel lead generation platform, Carnegie connects higher education institutions with the target audiences they seek.
Executive Vice President, Marketing and Digital Operations