Qualification. Interest. Fit.
When making decisions across all enrollment marketing channels, the way to ensure you’re spending those budget dollars in the most efficient way possible is to ensure the focus (and money) is pointed towards students that are qualified, have expressed interest, and are the right fit for your campus. If you’re able to get more of the right students to raise their hand about your institution, and to do so earlier in the process, that can make a huge impact on the time, money, and resources you’re spending.
Enter PC&U.
At its core, PC&U connects qualified prospective students with the colleges and universities that could be a great fit for them. The audience is made up of Carnegie’s access to College Board, NRCCUA, and ACT names, and your reach to this audience can be segmented by academic achievement level, program-specific interest, or demographic background. And by seeing information in PC&U about your school, through in-home print reach (parents too!), e-mail outreach, and online access, students can instantly identify you as a school they’d like to hear from.
Hundred of schools nationwide are experiencing results from PC&U that they don’t see from any other resource. From top-of-the-funnel qualified inquiry to first-source enrollment success, PC&U can have an immediate and significant impact on your enrollment goals for the coming year.
If you’ll be at NACAC, please stop by Booth #401 to learn more about what other schools are experiencing with PC&U and the positive impact it has on their other enrollment marketing strategies. If you are not going to be at NACAC, please contact us directly and we will send you more information.