For Immediate Release—WESTFORD, MA, August 15, 2016—Carnegie Communications, the industry leader in digital marketing solutions for higher education, announced today a partnership with BlueConic, a customer data platform that enables marketers to clearly follow their customers’ journeys, build behavioral profiles, and, with the help of Carnegie, translate customer intent into action.
Carnegie has been offering colleges inventive marketing and recruitment solutions for more than 30 years. Through the BlueConic partnership, Carnegie can now provide their clients the ability to track prospective student activity, synchronize the data associated with each individual student, and deliver a personal experience across their entire marketing ecosystem—Web, social, CRM systems, mobile apps, and analytics tools. Additionally, each segment of the campaign can be linked to specific results, lifting the veil on hard-to-track marketing channels. Finally, and making this solution unique, it is self-contained. No other platform participation is necessary; it can be integrated with all existing CRM, CMS, and e-mail marketing systems.
Carnegie clients will benefit by being able to:
• Build behavior profiles of both known and anonymous users
• Tailor the experience of each individual with personalized content
• Identify stealth applicants
• Provide metrics illustrating ROI and full funnel attribution for digital and traditional marketing
“We are pleased to be partnering with BlueConic,” said Joe Moore, CEO of Carnegie Communications. “Personalization is essential to marketing success, and we know this exciting partnership will afford our clients the actionable insights they need to offer a cutting-edge personalized experience to their student prospects.”
“Working with Carnegie Communications is an excellent application of BlueConic’s platform, giving university marketers the ability to recognize the individuals engaging with their digital platforms and then tailoring every interaction with them,” said BlueConic’s CEO and co-founder, Bart Heilbron. “We’re excited about the possibilities this partnership unlocks.”
Carnegie Communications has been at the forefront of integrated, response-driven enrollment marketing and recruitment for over 30 years. Through customized, cutting-edge digital solutions and a multi-channel lead generation platform, Carnegie connects higher education institutions with the target audience they seek. For more higher ed marketing insights from Carnegie, follow their blog, Twitter handle, or LinkedIn page.
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is BlueConic’s mission to drive better outcomes by translating intent into insight to improve marketers’ actions. More than 100 brands, including The Boston Globe, America’s Test Kitchen, Elie Tahari, RAEN Optics, and Crested Butte, currently leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter @BlueConic and “Like” us on Facebook.
Executive Vice President, Marketing and Digital Operations
Vice President, Marketing