For Immediate Release—WESTFORD, MA & OVERLAND PARK, KS, June 25, 2018—Carnegie Dartlet and the Association for Graduate Enrollment Management (NAGAP) released their first annual report on digital marketing in graduate enrollment. In conjunction with Google, the Digital Insights for Graduate Enrollment Report compiles data from Google and Carnegie Dartlet aggregated campaigns with direct input from NAGAP members, offering comprehensive insights into the digital landscape for graduate enrollment marketing and strategy.
The first of its kind, the Insights Report examines where the graduate enrollment industry is today and where it’s going when it comes to digital marketing. Specific strategies explored include social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), mobile marketing, Retargeting, website personalization, and Display advertising. Combined with Google behavioral data for graduate and adult audiences, the Insights Report explores what’s working in digital marketing to properly reach and influence this prospective student set.
“Carnegie Dartlet is extremely excited to work with our partners at NAGAP and Google to delve into the impacts of this research for graduate recruitment and marketing,” said Mark Cunningham, Executive Vice President, Business Development. “Through this report, supporting deep-dive webinars, and ongoing research and analysis, the work done here will serve as a continuous resource for professionals to better understand and be successful in the online world of recruitment marketing for graduate enrollment.”
“NAGAP’s partnership with Carnegie Dartlet, and our collaboration to develop this report, has been instrumental in providing our members with access to digital marketing insights specific to the graduate student population that can’t be found anywhere else,” added Marcus Hanscom, Director of Graduate Admission at Roger Williams University and NAGAP Education Chair. “This joint report will unlock opportunities for graduate enrollment professionals to truly leverage the unique and valuable perspectives from our NAGAP members, as well as the latest in trends and strategy information direct from Google and Carnegie Dartlet that cover everything from Search Engine Marketing and social media to website optimization and analytics.”
NAGAP and Carnegie Dartlet have been partners for several years, with the shared goal of providing graduate enrollment professionals industry trends, data, and research to make the most informed decisions for their institutions.
About Carnegie Dartlet
Carnegie Dartlet is a full lifecycle marketing firm with services ranging from transformational reputation research and strategy to industry-leading marketing execution. For over 30 years, Carnegie Dartlet has been leading marketing innovation in higher education through cutting-edge digital solutions and a multichannel lead generation platform. The company’s groundbreaking research methodologies and strategic process are transforming the way higher ed institutions manage reputation and communicate their brand. Carnegie Dartlet is championing the cause to rid the industry of boring, unauthentic marketing while connecting students to the right-fit colleges and universities and vice versa.
NAGAP, The Association for Graduate Enrollment Management, is the only professional organization devoted exclusively to the concerns of individuals working in the graduate enrollment management (GEM) environment. Through education, research, and professional development, the mission of NAGAP is to engage and advance GEM professionals by promoting excellence across the graduate student lifecycle. Membership in NAGAP provides an opportunity to network with professional colleagues in graduate enrollment-related positions from across the U.S. and abroad. NAGAP members participate in the Annual Conference and triannual Professional Development Institutes, and stay current on GEM issues through regular webinars, research publications, the weekly NAGAP News, and Perspectives newsmagazine. An extensive regional and special interest chapter network allows for GEM professionals to connect with professionals in related affinity groups.