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Viewing posts tagged college search

Get the Yes: 6 Ideas to Build a Better Yield Campaign

Jan. 19, 2016
2 years, 8 months ago
by Alexa Poulin

Yield. It’s that time of year again. You’ve successfully combed through all those applications and have made your “yes” pile of accepted students. Once they are notified, it will be their turn to say “yes” or “no.” But have you asked yourself or your team: what are we going to do differently this year to get their “yes”?

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It’s that time of year. You’re logging into your list sources and running counts and working through the options to get the exact list size you need. From geo to GPA, you are meticulous about the parameters, ensuring that the list you’re targeting is the most optimal prospects for your school.

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Predicting the Unpredictable: An AMA Session Summary

Nov. 19, 2015
2 years, 10 months ago
by Mark Cunningham

At the AMA Symposium for Higher Education in Chicago, Carnegie Communications and Chestnut Hill College presented a session to a packed house that focused on strategies to help address the changing landscape of predictability within the enrollment funnel: X inquiries no longer lead to Y applicants, which no longer lead to Z deposits. A variety of factors have led to these changes, but there are things that can be done to help address them. Here are some highlights . . .

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Google and Yahoo Together Again

Nov. 9, 2015
2 years, 10 months ago
by Kayla Gaier

Google and Yahoo are back together again. This important relationship fizzled out in 2004, but it’s now back in play, which is big news in the search industry. But what does that mean for you?

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