Join us January 23-24, 2019 for our annual Carnegie Conference!

Viewing posts tagged communications

Once upon a time in a land far, far away, 250 of the most thoughtful and creative higher education marketers gathered for the annual Carnegie Conference. There was sunshine and fireworks and great food, but our story doesn’t focus on that. In season six of the #CarnegieConf, it all started with gravity and a roller coaster.

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Everyday more and more e-mails are opened on mobile devices, and that’s especially true for the younger generations. Looking at our analytics over the last three months for all e-mails we sent to high school–aged students, 62% of opens were on a mobile device. Digging further, iPhone was far and away the top device opening those e-mails.

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How Retargeting Almost Ruined Christmas

Dec. 10, 2015
2 years, 10 months ago
by Alexa Poulin

We are in the final countdown to Christmas, and my holiday shopping is pretty much winding down. I am not the procrastinating type, and I like to get the shopping over and done with as painlessly as possible. So in recent years, online shopping has aided this pain-free mission and served as my best friend. Right after Thanksgiving I begin my online shopping bonanza and start searching for the best deals, find free shipping, and compare and contrast wishlist items across a variety of sites—hands down the best and easiest way to get this Christmas thing done!

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The Other Side

Oct. 7, 2015
3 years ago
by Jaime Oleksik

As I think back on my first NACAC experience in San Diego last week, I can’t help but reminisce on all of the conferences I attended as an admissions counselor. I remember planning for weeks, agonizing over each and every session knowing I had a mere three days to choose the ones that were most exciting, informative, and relevant. I’d go over my flight itinerary and hotel confirmation over and over for fear of ending up in the wrong place. And I’d file through all of the local websites to find the best tourist attractions in the area.

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