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Viewing posts tagged communications

Top 14 Social Media Metrics and Tools to Track Them

Oct. 1, 2015
2 years, 2 months ago
by Rob Petersen

68% of high school students use social media to research college choices (U.S.News). 45% say they have been influenced by a school’s engagement on social media networks (U.S.News). 38% say social media was a resource that influenced them on where they enrolled (U.S.News). Social media is clearly an important factor in college selection, often used to provide an unfiltered look at what college life is like at a particular school. So how do marketers in higher education measure it? What tools do they use?

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The air is crisp, college football is back, you’ve got the Crock-Pot in the kitchen, and your counselors are back on the road.

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It’s no surprise that smart phone use among teens and young adults is drastically changing the way students consume content online and, thus, the way advertisers need to reach them. Recent surveys conclude that 91% of smart phone users have their device within arm’s reach 24 hours a day. And with higher smart phone use comes higher app use. In-app advertising is expected to more than double in 2016, from what is was last year.

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The more relevant and targeted your marketing is, the better your results will be. This is a simple, age-old fact. So how can you harness the power of one-to-one, personalized marketing for your prospects? Some of the most effective methods in your marketing arsenal include variable data printing (VDP) and dynamic content.

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Text Me Maybe

Aug. 10, 2015
2 years, 4 months ago
by Alexa Poulin

As a higher education marketing agency, we quite often are asked our opinion on texting prospective students. Is it a good idea or not? My answer is . . . maybe.

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