Menu
Join us January 17–18, 2018 for our annual Carnegie Conference!
Blog

Viewing posts tagged communications

Summer is here and your campus is quiet, but it won’t be long before foliage sets in and you’re setting up your fall open houses and recruitment events. Here are some marketing tactics and quick tips to help you fill your sessions with qualified prospective students:

read more Comments

They’re out there. They’re active. And they’re behaving like never before. Your strategies to accomplish different results with this fall’s rising seniors needs to be different. Here are some things to consider as you plan.

read more Comments

Google confirmed that their mobile-friendly algorithm rolled out on April 21. Many people called this “Mobilegeddon,” because it was supposed to completely upend mobile search results. If your site was optimized for mobile, you didn’t have much to worry about; if your site wasn’t optimized . . . things were supposed to take a turn for the worse. So, what really happened? And what happens next?

read more Comments

We are in an era of change. That’s something I knew all too well when I was a recruitment and communications director on campus, but it has become more and more clear to me as I travel the country meeting with enrollment management and marketing leaders at colleges and universities. The status quo is the status no. The stakes are high. And you’re under pressure like never before to do more with less: grow the class, improve the profile, and increase net tuition revenue.

read more Comments

Everyone has been talking about “integrating their marketing” and creating an “integrated marketing plan.” It’s an important strategy, but it can be difficult to grasp—and it’s so much more than just slapping the same logo on all your campaign materials and calling it a day.

read more Comments