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Viewing posts tagged communications

A key component of your Senior search, or any campaign, is likely a series of e-mails. While you have given careful consideration to the content of those messages, have you given as much thought to the best way to get prospects to click through and take the next step? Here are some quick, simple ways to do just that:

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Tracking Mystery Leads

May 12, 2014
3 years, 7 months ago
by Jessica Tomer

And now, a story of international intrigue and of missed connections, as overheard in a Carnegie Communications meeting . . .

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How Do Your Numbers Look?

April 16, 2014
3 years, 8 months ago
by Mark Cunningham

Last week I visited 12 different college campuses and admission offices. With it being just a couple weeks shy of May 1, the conversation of course took the direction of how numbers were looking so far this spring. Here’s some of what I heard...

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Twitter 101 for Education Professionals

March 14, 2014
3 years, 9 months ago
by Megan Gibbs

If there is a bandwagon higher ed marketing professionals should be jumping on these days, it’s Twitter. An unquestionable phenomenon, Twitter seamlessly connects you to people around the world and is, without a doubt, the best way to stay up-to-date on trends and news. The problem with Twitter, though, is it’s almost a foreign language to anyone who has managed to stay away from it for so long. That’s where we come in.

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This year’s Carnegie Conference was buzzing with talk of the latest technologies and hottest trends in higher ed marketing. The speaker line up was top-notch, and the nearly 100 marketing and admission professionals in attendance were some of the brightest and most engaged listeners we’ve ever hosted. Based on their feedback, the conference was well received, and attendees left with real solutions to bring back to campus.

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