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Viewing posts tagged communications

Today’s “empowered student” puts higher ed to the test.

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Not On The List? Now What?

March 20, 2013
5 years, 4 months ago
by Mark Cunningham

They’re out there. Everywhere. Lists, rankings, and more that present schools and programs in a variety of ways: “top this…” “best that…” and so many others. Love these lists, don’t love them. Agree with these lists, disagree with them. The fact is, they have a role in the college research process. So, if you’re not on a list you feel you should be, or want to be, what do you do? Shrug your shoulders? Hope for a different result the next year?

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Marketing Fashion Trends in Education

Feb. 27, 2013
5 years, 4 months ago
by Meghan Dalesandro

When I was still in school, we all had overalls—they were totally the cool thing to wear. Overalls were effective, looked good (any Kris Kross fans out there?), and respected as a part of fashion—but sadly, they slowly phased out. Then the opinion became, “Oh my, she’s wearing overalls? That’s so 1992.” Let’s compare this to marketing. Consider print, and later e-mail, to be the overalls of marketing.

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YouTube is the world's largest video-sharing community—over four billion videos watched per day! Users perform so many searches on YouTube that it’s the second-largest search engine in the world behind Google. What was once just a way to look at cute kittens and classic music videos is now an increasingly popular medium for college research! From testimonials to tours, YouTube’s content shows no bounds in the education vertical. Launching a YouTube campaign just might be the secret ingredient to your recruitment efforts this year.

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Are You Putting Together A Winning Campaign?

Dec. 30, 2012
5 years, 6 months ago
by Tim Morrow

After watching this November’s election results come in, there was a lot of talk about the Hispanic vote and which candidate got their message in front of that growing population. Without getting too political, it has been widely acknowledged that President Obama was the most effective candidate in that endeavor. The same goes for college admission. Are you getting your message in front of the Hispanic audience?

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