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Viewing posts tagged digital marketing

It's fantasy football season, but it's also an important season for higher ed marketing! Here are 7 digital strategies you should draft this fall.

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Lobster Rolls, McDonald's, and Senior Search

Aug. 1, 2017
1 month, 3 weeks ago
by Mark Cunningham

Many higher education institutions love recruiting seniors, but are they doing it right? Here are six ways that you can enhance your senior search strategy!

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Yesterday, Google unveiled their latest innovations at their Marketing Next 2017 event. And there are all sorts of cool advancements, developing opportunities, and cutting-edge capabilities unfolding!

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Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.

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As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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