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Viewing posts tagged e-mail marketing

A few weeks ago, over 225 enrollment marketers gathered in Disney World for our fifth annual Carnegie Conference. The excitement still hasn’t fully settled down. And, in my ongoing effort to perpetuate said excitement, I thought I’d share my favorite takeaways.

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4 Tips for E-mail Marketing Campaign Optimization

Feb. 11, 2016
1 year, 9 months ago
by Eric Page

I love the conference high, and I love talking to people when they’re on it. It gets you going and seeing things from a whole new perspective, giving you energy and optimism about all that is possible. I heard a lot of that last month at the Carnegie Conference—people eager to return to campus to rip up or restructure their e-mail campaigns or redesign campaign landing pages after hearing from Justine Jordan of Litmus and Oli Gardner from Unbounce.      

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Everyday more and more e-mails are opened on mobile devices, and that’s especially true for the younger generations. Looking at our analytics over the last three months for all e-mails we sent to high school–aged students, 62% of opens were on a mobile device. Digging further, iPhone was far and away the top device opening those e-mails.

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It’s that time of year. You’re logging into your list sources and running counts and working through the options to get the exact list size you need. From geo to GPA, you are meticulous about the parameters, ensuring that the list you’re targeting is the most optimal prospects for your school.

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At the AMA Symposium for Higher Education in Chicago, Carnegie Communications and Chestnut Hill College presented a session to a packed house that focused on strategies to help address the changing landscape of predictability within the enrollment funnel: X inquiries no longer lead to Y applicants, which no longer lead to Z deposits. A variety of factors have led to these changes, but there are things that can be done to help address them. Here are some highlights . . .

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